Market Research Manager manages market research efforts for the organization. Sets policies and practices for gathering research on market conditions, competitors and consumer trends. Being a Market Research Manager analyzes and presents gathered research to sales, research and development, and management. Requires a bachelor's degree in area of specialty. Additionally, Market Research Manager typically reports to a head of a unit/department. The Market Research Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. To be a Market Research Manager typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required. (Copyright 2024 Salary.com)
The Global Market Research and Forecasting Manager is accountable for the development and maintenance of the global market forecast as well as responsibility for primary research and support on competitive intelligence. The candidate will proactively monitor the competitive landscape and analyze the impact on the future market assumptions and communicate to the franchise leads.
Experience managing primary marketing research from soup to nuts
3-5 years of related financial, marketing, insights, data analytics, or industry experience
Understanding of forecasting methodologies and when/how to use each
Ability to balance multiple projects simultaneously and meet deadlines
Ability to cultivate relationships at all levels of the organization