Description
Execute market research and intelligence initiatives that support and guide the bioMérieux NA Clinical Marketing team’s strategic and tactical decision-making. Conduct market research, analyze internal and market data, and track market news to inform decision-making processes. Act as consultant to drive brand strategy and product planning.
Primary Duties:
Market Research-
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Execute quantitative and qualitative market research, managed in-house and/or in collaboration with third party market research vendors. Projects will include brand tracking, customer satisfaction, and ad hoc assignments.
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Lead the following aspects of market research: questionnaire/discussion guide development, fieldwork, and data analysis.
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Contribute to all other aspects of market research, including defining business requirements, identifying optimal methodology, synthesizing insights, and presenting results.
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Collaborate with internal stakeholders to support adoption of strategies and tactics resulting from research.
Market Data-
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Analyze internal and external databases to estimate/model market characteristics such as share, size, potential, and segmentation.
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Develop tools and trainings for fellow Clinical Operations team members to utilize the market data we collect.
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Track key performance indicators defined in annual brand plan/marketing action plan and provide related ad hoc analysis.
Competition News Tracking -
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Monitor market news and trends through a variety of sources and compile periodic reports.
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Track competitive and market forces affecting bioMérieux’s business
Training and Education:
Bachelor’s degree in business, marketing, statistics, economics, or data science. Other undergraduate degrees will be considered pending past work experience.
Experience:
1-5 years of market research, market intelligence, analyst, or consulting experience. Experience in healthcare industry preferred.
Knowledge, Skills, and Abilities:-
Strong communication skills with ability to translate business questions into data-related questions and effectively articulate data-driven answers.
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Ability to synthesize large amounts of data from a variety of sources into succinct and actionable insights.
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Ability to develop strong knowledge of US infectious disease diagnostics market, including basic comprehension of technical scientific topics.
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Understanding of primary market research methodologies.
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Strong proficiency with Excel, PowerPoint, Word, etc.
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Proficiency with some of the following and ability to learn the others upon hire: market research tools (e.g., Qualtrics), BI tools (e.g., Tableau), statistical analysis tools (e.g., SPSS), CRM tools (e.g., Salesforce), and market intelligence tools (e.g., Definitive Healthcare).
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Strong proficiency in Qualtrics coding and data analysis is REQUIRED for this position.
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Excellent attention to detail.
10% Domestic Travel