Marketing Analyst jobs in Nashville, TN

Marketing Analyst

Location: Nashville, TN

Position Type: Full-Time | Entry-Mid Level

Salary: Starting at $65,000

Are you a data-driven marketer with a passion for analyzing trends and optimizing campaigns? A growing organization in Nashville is seeking a Marketing Analyst who thrives on turning numbers into actionable insights. If you love working at the intersection of creativity and analytics, this role is for you.

Key Responsibilities:

• Analyze marketing campaign performance metrics across email, social media, digital ads, and other channels, providing actionable insights to improve ROI.
• Track and report on KPIs, including website traffic, lead generation, conversion rates, and customer engagement metrics.
• Collaborate with teams to set measurable goals for campaigns and ensure alignment with business objectives.
• Support marketing automation efforts, including creating workflows, segmenting audiences, and reporting on campaign success.
• Conduct market research to identify trends, competitor activity, and opportunities for growth.
• Assist in the creation of data-focused presentations and reports to communicate marketing outcomes to stakeholders.

Qualifications:

• 1-3 years of experience in marketing, with a strong emphasis on analytics or campaign performance measurement.
• Proficiency with tools such as Google Analytics, Tableau, or HubSpot (or other CRM/marketing automation platforms).
• Advanced Excel skills for data analysis (pivot tables, formulas, and visualizations).
• Strong organizational and project management skills with the ability to balance multiple priorities.
• Knowledge of SEO, PPC, and paid social ad metrics is a plus.
• Exceptional problem-solving skills and a detail-oriented mindset.

Why You’ll Love This Role:

• Competitive salary ranging from $65,000 and up annually, depending on experience.
• Hybrid work options, offering flexibility and work-life balance.
• A collaborative and innovative team culture that encourages data-driven decision-making.
• Comprehensive benefits package, including health, wellness, and ongoing professional development opportunities.
• The chance to work with cutting-edge marketing tools and gain hands-on experience in performance-driven campaigns.