Marketing Communication Director jobs in Lynchburg, VA

Position Summary

Sovah Health is looking for the ideal candidate who will manages internal and external communications and community engagement strategies for Sovah Health and its affiliated entities. The Manager is responsible for working collaboratively with corporate and local teams to ensure all advertisements, communications, collateral materials, and activities accurately reflect and support local and corporate brand and message expectations. The Manager has a dotted line reporting relationship to the corporate Marketing and Communications teams.

To perform this job, an individual must perform each essential function satisfactorily with or without a reasonable accommodation.

·         Work collaboratively with division director, corporate marketing and communications teams and local leadership to develop annual plan that strengthens local brand position and reputation and drives patient acquisition and growth.

·         Develop and implement strategies including internal communications (employees and physicians), public relations, earned media, owned media, sponsorships and community events.

·         Coordinate advertising and paid media strategies with corporate marketing department with emphasis on targeted digital B2C and B2B media and engagement campaigns.

·         Maintain digital platforms for hospital and practices, including websites, social media, physician directory and online listings to ensure information is up-to-date, compliant and consumer-oriented at all times.

·         Support online reputation management program.

·         Foster community relations and partnerships on behalf of the hospital and in support of the hospital’s growth initiatives and reputation management.

·         Lead community engagement initiatives including planning and/or attending community events on behalf of the market including nights and weekends.

·         Serve as media contact, spokesperson, and Facility Public Information Officer (PIO) as appropriate, coordinating strategy with division director and corporate communications team for more complex situations.

·         Meet regularly with CEO, hospital and medical group leadership, and growth & outreach liaison to ensure alignment on market priorities, market share, market dynamics, identify new growth strategies and mitigate reputational risk.

·         Provide regular reporting of activities, key initiatives, performance indicators, and metrics for leadership and stakeholders.

·         Monitor patient acquisition and engagement tools and platforms, including provider referral lines and health risk assessments.

·         Manage annual department budget in partnership with corporate marketing team.

·         Support the corporate communications and marketing departments on additional enterprise projects and tasks, as needed.

·         Regular and reliable attendance.

·         Perform other duties as assigned.

Who We Are:

People are our passion and purpose. Come work where you are appreciated for who you are not just what you can do. SOVAH Health - Danville is a 250 bed hospital with the region's only designated Chest Pain Center & Certified Advanced Primary Stroke Center. We are an academic teaching site for residents, medical students, nurses, nurse practitioners, pharmacists, and physician assistants.

Where We Are:

From our beautiful rolling countryside to our thriving downtown, Danville offers big city amenities with quaint, small town charm. We are home to a thriving arts and entertainment scene, numerous local restaurants and shops, diverse educational institutions, and vast recreational opportunities.

Why Choose Us:

·         Health (Medical, Dental, Vision) and 401K Benefits for full-time employees

·         Competitive Paid Time Off / Extended Illness Bank package for full-time employees

·         Employee Assistance Program – mental, physical, and financial wellness assistance

·         Tuition Reimbursement/Assistance for qualified applicants

·         Professional development, Growth opportunities, and Mentor-based training

·         And much more…

Minimum Qualifications

Minimum Education

Bachelor's Degree (Journalism, Communications, Marketing or Public Relations-related field)

Required Skills

Business Mathematical Skills -- Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rates, ratios, and percentages and to draw and interpret graphs.

Moderate Computers Skills: Frequent use of electronic mail, word processing, data entry, spreadsheets, graphics, cloud-based technologies, content management systems, etc. Ability to create, maintain and incorporate simple functions into documents, spreadsheets, databases, and presentations to support business objectives.

Moderate Communication: Regularly uses moderately complex oral and written skills. May train others in functional areas, interact with others and make presentations to department or middle management.

Varied Business Problems -- Problems are varied and complex, requiring analysis or interpretation of the situation. Problems are solved using knowledge and skills, general precedents and practices.

Department Specific Impact -- Decisions impact the management and operations within a department. May contribute to business and operational decisions that affect the department.

Moderate Independent Judgement -- Results are defined; sets personal goals and determines how to achieve results with few or no guidelines to follow; supervisor/manager provides broad guidance and overall direction.

Project Management -- Handle multiple projects simultaneously including task delegation, project oversight, and resource allocation.

Minimum Work Experience

Minimum 3 years of related experience

EEOC Statement:

SOVAH Health - Danville is committed to providing Equal Employment Opportunities for all applicants and employees and complies with all applicable laws prohibiting discrimination against any employee or applicant for employment because of color, race, sex, age, religion, national origin, disability, genetic information, gender identity, sexual orientation, veterans' status or any other basis protected by applicable federal, state or local law.