Marketing Communications Manager jobs in Asheville, NC

What you’ll do:

The marketing communications manager will lead the strategy, development, execution and measurement of all marketing communications activities, both digital and traditional, for Eaton’s power distribution and control assemblies (PDCA) products, including low- and medium-voltage switchgear, low- and medium-voltage motor control assemblies, power factor correction capacitors, integrated power assemblies and unit substations. Additionally, the marketing communications manager will drive outreach to the healthcare and mining/metals/minerals markets and consulting specifying engineers audiences

Job Responsibilities

• Provides strategic leadership to create results-oriented, integrated marketing campaigns that drive awareness, preference and demand aligned with growth programs
• Creates value-driven messaging, content marketing strategies and measurable outreach programs that resonate with key target audiences at all stages of the sales funnel
• Determines the most effective mix of customer-facing events, public and media relations, thought leadership initiatives, social media, digital tools, lead generation and lead nurturing activities
• Manages the product launch process and continues to promote those products as part of a larger offering through audience-focused content and campaigns
• Expertly utilizes the marketing technology (martech) stack for project management, execution and measurement
• Uses analytics to measure the effectiveness of campaigns, digital content and events, both virtual and in-person, and turns metrics into actionable insights for continuous improvement
• Identifies and leverages cross-business promotional opportunities
• Develops annual marketing communications plans defining strategies, tactics, timelines and budget requirements
• Understands all aspects of Eaton’s brand promise, attributes and standards, and accurately represents Eaton in written and verbal communications to position Eaton as a leading power management company
• Effectively manages budget allocations; provides accurate forecasts; processes, tracks and reconciles supplier invoices

Qualifications:

Basic Qualifications:

• Bachelor’s degree from accredited institution
• Minimum 8 years’ experience in digital marketing, marketing communications or content marketing
• Relocation is not available. Candidates must live within 50-mile radius of Moon Township, PA, Beachwood, OH, or Arden, NC to be considered.
• Sponsorship is not available. Candidates must be legally authorized to work in the U.S. on an ongoing basis without requiring company sponsorship.

Preferred Qualifications:

• Marketing communications leadership
• Electrical product, market and channel knowledge
• Aptitude for understanding and explaining highly technical information
• Aptitude for learning and adopting tools in the martech stack
• Experience with a web development platform (AEM preferred) and a marketing automation platform (Eloqua preferred)
• Adept at analyzing digital marketing data
• Experience with digital marketing, content marketing, SEO, analytics, integrated campaigns, lead generation, demand generation and sales enablement strategy
  

Skills:

Position Criteria:

• Self-starter with energetic enthusiasm for a matrix team environment
• Digital mindset
• Strategic agility and the ability to navigate between strategic and tactical.
• Innovative thinker
• Ability to build rapport across the business.
• Superior verbal and written communication skills