Marketing Manager jobs in Holyoke, MA

USA Waste is at the forefront of waste, hauling, and processing - innovating as we work to find the best solutions for safe and efficient residential and commercial services. From building the largest state-of-the-art recycling facility in the country, powering our buildings with solar energy, and fueling our trucks with all-American natural gas, we are committed to you, our communities, and the planet.

Our story started with a single truck. In 1974, founder Guy "Sonny" Antonacci and his wife, Mary Ann, started Somers Sanitation - named after our hometown of Somers, Connecticut. Today, three generations of family and a dedicated team of professionals are leading our companies into the future. While our fleet, facilities, services, and family have all grown, we take pride in continuing to operate our businesses based on the fundamental principle that has guided us since the beginning - to provide exceptional service and innovation to the communities and people we serve.

Join a team committed to taking big leaps forward to remain at the forefront of sustainability.

Some see waste. We see possibilities.

This is an in-person position in Enfield, CT, and remote work arrangements are unavailable for this role.

Responsibilities/Job Duties: This role plays a pivotal role in shaping and executing the organization's overall marketing strategy. This leadership position requires a professional understanding of marketing principles, brand management, and market dynamics. The primary focus is to drive brand awareness, customer acquisition, and revenue growth through strategic planning, innovative campaigns, and effective communication.

• Strategic Planning: Developing and implementing marketing strategies aligned with the Company's goals. Conduct market research to identify trends and opportunities. Collaborate with cross-functional teams to integrate marketing efforts into and with Company operations.
• Brand Management: oversee the brand's identity and positioning within the market. Ensure consistent brand messaging across all platforms. Conceptualize and execute marketing campaigns to reach target audiences. Utilize a data-driven approach to measure campaign effectiveness and ROI.
• Digital Marketing: drive online presence through digital marketing channels, social media, SEO, SEM, email, and content marketing. Stay up to date on digital marketing trends and emerging technologies.
• Stay current with current technologies and trends in social media, design tools, and applications.
• Communicate marketing updates to leadership and participate in regular planning sessions to keep projects on track.
• Adapts to changing duties, as required, based on business needs.
Maintains reasonable, regular, punctual attendance consistent with company policies, the ADA, FMLA, and other federal, state, and local standards.

This is an in-person position in Enfield, CT, and remote work arrangements are unavailable for this role.

USA Waste and Recycling, Inc. EEO Statement: The Company is committed to and supports equal employment opportunity and affirmative action to all employees and applicants. Equal employment opportunity means equal treatment of employees and applicants without regard to the following legally-protected characteristics: race, color, religion, creed, sex (gender identity), pregnancy (including childbirth and related medical conditions), sexual orientation, marital status, national origin, ancestry, age, medical condition, genetic information (including characteristics and testing), veteran status, physical or mental disability status or any other legally-protected status.