Marketing Manager jobs in Parkersburg, WV
Marketing Manager manages an organization's marketing objectives, strategies, programs, and policies. Translates and communicates the marketing vision into specific projects, action plans, and tactics. Being a Marketing Manager assists with planning and developing marketing materials, campaigns, and promotions and manages schedules and expenditures. Oversees critical marketing functions to ensure information and support for programs. Additionally, Marketing Manager establishes data sources and analytical processes to track and evaluate marketing strategies and initiatives. Monitors customer metrics, competitor strategies, and industry trends and enables responsive marketing activities in response to changes. Develops and builds effective marketing teams and scalable processes to execute short-term and long-term marketing plans. May manage vendor selection, contracts, and budgets when outsourcing projects or responsibilities. Requires a bachelor's degree. Typically reports to a director. The Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for perso (Copyright 2025 Salary.com)
Recently Added Marketing Manager jobs
- T Squared Group
-
Fairmont, WV
FULL_TIME
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Position : Senior Manager / Director Marketing : SaaS | Edutech
Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks.
Location : Remote
Compensation : up to $120-$130K 8-12% Bonus (Paid 2x / Yr : H1, H2) Stock Options
Client :
CourseKey builds software to improve student engagement and outcomes enabling more than 200 campuses and institutions to uplevel compliance, retention, and efficiency. Our platform is used by students, instructors, and administrators daily. CourseKey is a venture-backed company launched in 2016 and has raised ~$20 million to date. We are thrilled to have you apply to be part of our rapidly growing remote team!
The Role
We are seeking a dynamic and experienced Sr. Marketing Manager / Director of Marketing. The Sr. Marketing Manager / Director will be a hands-on leader who will oversee one or more direct reports. To be successful in this role, you will have broad marketing experience with expertise in lead generation (enterprise & SMB / MM), content creation, events management, effective marketing campaigns, marketing tech stack, video, design, and other areas of general marketing experience. You will implement best practices and procedures while building a team that scales all while ensuring that we are cultivating and driving campaigns targeted towards high value customers.
ROLE-SPECIFIC ABILITIES
Demand Generation :
- Develop and implement demand generation strategies and campaigns
- Optimize the lead nurturing process to improve conversion rates, reduce churn, and increase customer lifetime value
- Own events playbook & management, including maintaining events calendar and registrations, managing pre- and post- event marketing, coordinating booths, collaborating with the team to ensure timely speaker session submissions
- Attend industry events and conferences to build relationships and promote the company
Sales Enablement and Partnership :
- Build and manage account-based marketing campaigns that align with our overall strategy
- Collaborate closely with sales to support targeted account-based marketing to accelerate engagement and velocity metrics through the sales funnel.
- Understand & Capture the “voice of customer” to incorporate into all things CourseKey
- Research, write, and copy-edit weekly SEO optimized blog articles in the appropriate style, voice, and tone
- Research and write sales / marketing content, including ebooks, infographics, whitepapers, video scripts, webinars, and one sheets.
- Collaborate with the CRO on building, maintaining, and executing the content calendar
- Support social media presence leveraging our brand voice, building brand awareness, and growing our audience base across Facebook, LinkedIn, X, TikTok and Instagram
- Prepare and execute email campaigns and nurturing streams to generate leads and customer loyalty
- Prepare and maintain CRM mailing lists for marketing campaigns
- Email planning, list pulls, segmentation, email development, scheduling and deployment, A / B testing, post-campaign analysis, and performance reporting
- Collaborate internally and externally to support campaigns / initiatives, including key messaging and design requirements
- Hires, leads, mentors, and cultivates a high-impact, high performing team.
- Effectively use data to inform future decisions (for example : executing a win / loss analysis to inform decision making)
- Provide support of HubSpot CRM / data quality efforts
- Collaborate with marketing, sales, and success partners to conceptualize, build, and maintain email programs that fulfill customer needs and business objectives
- Interface with customers to capture the “voice of customer”
- Strategic Thinking & Planning – Lead annual and quarterly marketing planning and budgeting with CRO
- Bachelor’s Degree
- 5 years building, running, and managing full-funnel B2B technology marketing campaigns. Prefer Start-Up through Mid-market experience
- A successful track record of having managed, mentored and coached marketing teams
- Ability to prioritize projects that will have the biggest impact for the Company.
- Detail oriented and data and metrics minded.
- Exceptional written, verbal, and interpersonal communication skills
- Excellent organizational skills and attention to detail
- You have an appetite to stay knowledgeable about content trends and best practices
- You thrive in fast-paced environments and have a track record for successfully managing multiple projects at once without missing deadlines
- An ability to excel in a distributed work environment
- Experience building, testing, and managing email campaigns within HubSpot is a plus
- 120K- ~$130K Base Bonus 8-12% (paid H1 & H2) stock options.
- Competitive benefits including : Medical, Dental and Vision.
- Flexible work schedules and a remote-first team.
- Unlimited PTO
- 2 Days Ago
Content :
Digital Marketing :
Strategy, Leadership, Data & Collaboration :
EXPERIENCE & EDUCATION
What you’ll bring :
What you can expect from us :
ABOUT T SQUARED
Top-Line Talent | Elevated | Accelerated
T Squared provides organizations with high caliber sales, marketing, product and operations professionals through their elevated search | accelerated on-demand talent acquisition | high impact sourcing solutions. The firm was founded in 2009 with headquarters in Denver, CO. For more information, visit www.tsquaredgroup.com.
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- Demandbase, Inc
-
Four States, WV
FULL_TIME
- Introduction to Demandbase :Demandbase is the Smarter GTM™ company for B2B brands. We help B2B companies hit their revenue goals using fewer resources. How? By aligning their sales and marketing teams...
- 4 Days Ago
- Atropos Health
-
Four States, WV
FULL_TIME
- About Atropos HealthAtropos Health is the developer of GENEVA™ OS , the operating system for rapid healthcare evidence across a robust network of real-world data. Healthcare and life science organizat...
- 5 Days Ago
- EmergencyMD
-
Fairmont, WV
FULL_TIME
- Position Summary :Is your CV ready If so, and you are confident this is the role for you, make sure to apply asap.Mactac is looking for a passionate Senior Marketing Manager with strong channel and ma...
- 5 Days Ago
- Vector Marketing
-
Wheeling, WV
FULL_TIME
- Vector Marketing is interviewing now for part time sales positions. Basic responsibilities include meeting with customers, selling our Cutco products, and placing any orders. Prior work or sales exper...
- 11 Days Ago
- Vector Marketing
-
Morgantown, WV
FULL_TIME
- Vector Marketing is interviewing now for part time sales positions. Basic responsibilities include meeting with customers, selling our Cutco products, and placing any orders. Prior work or sales exper...
- 11 Days Ago
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- Parkersburg, WV
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0 Marketing Manager jobs found in Parkersburg, WV area
- State Farm
-
Parkersburg, WV
- Being a State Farm agent gives you a unique opportunity to develop yourself, your business, and make a positive impact i...
- 1/19/2025 12:00:00 AM
- Equitable Advisors
-
Parkersburg, WV
- Equitable Advisors is a respected wealth management firm with a proven track record in the industry. We are driven by ou...
- 1/17/2025 12:00:00 AM
- Grocery Outlet
-
Parkersburg, WV
- Job Description Job Description Grocery Outlet is one of the fastest growing discount grocery chains in America. We're s...
- 1/17/2025 12:00:00 AM
- Mac Tools
-
Athens, OH
- Invest in Your Success with Mac Tools Are you ready to be your own boss and build a thriving business? Mac Tools offers ...
- 1/15/2025 12:00:00 AM
- Mac Tools
-
Athens, OH
- Invest in Your Success with Mac Tools Are you ready to be your own boss and build a thriving business? Mac Tools offers ...
- 1/15/2025 12:00:00 AM
- Mac Tools
-
Athens, OH
- Invest in Your Success with Mac Tools Are you ready to be your own boss and build a thriving business? Mac Tools offers ...
- 1/15/2025 12:00:00 AM
- Healthcare Services Group, Inc.
-
PARKERSBURG, WV
- Overview: Role: Cook Pay Rate: Join Healthcare Services Group (HCSG) as a Cook, where you will play a vital role in prep...
- 12/30/2024 12:00:00 AM
- Housecalls Hospice
-
Parkersburg, WV
- We are hiring for a Patient Care Manager in Hospice. This is a Full Time Salaried position. Typically in-office Monday-F...
- 12/5/2024 12:00:00 AM
About Parkersburg, West Virginia
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