Marketing Specialist jobs in York, PA

THE ESSENTIAL FUNCTIONS OF THE POSITION INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:

• Supports the efforts of the Marketing & Communications Coordinator
• Coordinates the launch and management of Google Ad campaigns
• Provides recommendations and executes strategies for keyword opportunities, campaign structuring, targeting, display network and other facets of paid search
• Effectively communicates campaign results and recommendations for better performance to internal team members
• Assists with producing and distributing press packets and other media materials
• Works with the Foundation’s Departmental staff and volunteers as directed
• Assists with writing content for promoting the Foundation’s experiences, historic sites, events
• Assists with coordinating exposure for seasonal features, programs and other events in print and online
• Assists with updating community and media event calendars to ensure they are updated with current, accurate event details
• Assists with organizing inventory for all marketing materials such as brochures, posters, signage, displays, travel show materials, etc.
• Develop and execute SEO strategies to improve organic search rankings and drive qualified traffic to the GF website
• Assists with updating content on website as needed
• Assists with fielding of media requests and disseminates project information via phone and email internally and externally
• Assists with coordinating film and photography shoot requests for the Foundation; serve as onsite contact when necessary
• Assists as needed with the creation of press releases, articles, speeches and other PR copy
• Assists with representing the Foundation at press and community events
• Assists in developing/tracking/reporting the Foundation’s online presence and other new media venues

Four-year college degree or trade school preferred or equivalent experience

1 year(s) previous experience in an office environment

• Must have superior time management, organizational skills with the ability to adapt and reprioritize projects to ensure deadlines are met
• Must be detail-oriented, energetic, and self-motivated
• Must have oral and written communications and proofreading skills, AP style of writing is a plus
• Ability to communicate clearly, concisely and persuasively in both written and verbal formats
• Comfortable with office technology and expert knowledge of Microsoft Office Suite: Outlook, Word, Excel, PowerPoint
• 1 year(s) of experience working in Google Ad campaigns, Google Certification is a plus
• Experience with Google Analytics (GA4) and other website analytics tools
• Excellent technical understanding of online marketing campaigns and how different components work together to generate results
• Experience with Adobe Creative Suite (Photoshop, InDesign, Premiere and After Effects)
• Proven experience in SEO and digital marketing, with a strong understanding of search engine algorithms and ranking factors
• HTML and Kentico experience are a plus

Job Type: Full-time

Pay: $38,000.00 - $40,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday
• Weekends as needed

Application Question(s):

• Google Certification?

Experience:

• Google ad campaigns: 1 year (Preferred)

Ability to Commute:

• Gettysburg, PA 17325 (Preferred)

Work Location: Hybrid remote in Gettysburg, PA 17325