Role:
Serve as support for the overall organization's brand voice, tone, image and positioning within the market as well as all other areas related to the brand. Understand how the organization is perceived externally and assist with the development of programs and actions that maximize its impact. Responsible for supporting the development of marketing strategies and campaigns, promoting product and Line of Business (LOB) growth, and gathering and analyzing a variety of data to create and implement marketing campaigns that drive awareness and recognition in the market and lead to overall organizational profitability.
Major Duties and Responsibilities:
Support the development and implementation of corporate and product marketing.
Assist with the creation, execution, and management of promotional activities to drive the desired message for the organization's services and products.
Assist with the creation, management, and execution of all creative.
Assist with the development the company's content marketing strategy and provide product marketing support to the company's business units.
Responsible for posting social media content and growing the user community.
Knowledge, Skills and Environment
Experience: One to three years of similar or related experience
Education: A two-year associate's degree or equivlant training and experience in marketing, commuications or related field. Four-year degree a plus.
*Discalimer: This Job Description is not a complete statement of all duties and responsibilities comprising this position.