AniMeals is Missoula's only brick-and-mortar feline-centric shelter and food bank for companion cats and dogs and community cat caretakers. Each year, we take in ~400 cats and kittens and match ~340 cats with new companions. We provide limited services for our canine friends, too. AniMeals also operates the most accessible animal food bank in Missoula, distributing nearly 6.4 tons of food each year. We rescue, feed, and heal.
Summary:
The Marketing Specialist is a highly motivated individual with experience and passion for elevating AniMeals' mission using a multi-channel marketing strategy. This person is responsible for social campaigns, establishing solid content strategy, creating effective promotional plans, website maintenance, maximizing digital donations, and some outreach.
Essential Job Tasks:
- Recognize organization’s audience and market to them appropriately.
- Work with executive director to create and follow through on marketing strategies.
- Create, curate, and manage all published content (images, video, and written) that is on brand. Embrace a story-telling marketing strategy.
- Design, create, and manage promotions and social ad campaigns.
- Monitor, listen, and respond to the public via social media and through the website with accuracy and in a respectful tone. Must clearly represent the organization’s practices, policies, and principles.
- Identify, develop, and expand community outreach efforts.
- Analyze campaigns and recommend revisions.
- Update organization’s website.
- Monitor effective practices in marketing to maximize results.
- Highlight adoptable cats by taking high-quality photos and creating accurate biographical write-ups of each feline using positive language and tone.
- Manage the “Sponsor an Animal” and “Sponsor a Kennel” programs.
- Manage the donation jar program.
- Create content to leverage major giving days, including Giving Tuesday and Missoula Gives.
- Ability to learn and accurately use PetPoint, DonorPerfect, Constant Contact, Canva, and Wix.
Education and Experience:
- Demonstrated experience in social and digital media.
- Minimum associate degree in applied science or equivalent experience.
Additional Duties and Responsibilities:
- Treat all animals humanely, with compassion and concern, both on and off the job and promote these values to others.
- Assist and/or plan tours, fundraising activities, and special events as needed.
- Answer telephone calls from the public in a professional manner, has the ability to direct calls to the proper person or department and initiates follow-ups.
Knowledge, Skills, and Abilities:
- Extensive knowledge in how to write effectively in multiple styles for different websites, Facebook, Instagram, etc.
- Possesses in-depth knowledge and understanding of social media platforms and how each platform can be effectively deployed in different scenarios.
- Adaptability in communication style based on organization’s mission within varying platforms.
- High level of organization.
- Knowledge and pertinent representation of organization’s mission.
- Demonstrates creativity.
- Displays ability to effectively communicate information and ideas.
- Ability to monitor trends in social media tools, applications, channels, design, and strategies.
- Clean driving record within the past year.
Physical Requirements:
- Must be in good health. Any allergies that would be aggravated from exposure or through contact with animals or chemicals used to sanitize facilities may be a disqualification.
- Must stand, walk, bend, and stoop frequently to perform duties. Must also have the ability to perform prolonged strenuous physical activity, including lifting and carrying objects weighing up to 50 pounds.
Working Conditions:
- May be exposed to hostile or abusive members of the public. Must be able to deal with an often times emotion-charged public and carry a fast-paced and changing work load which at times can be stressful.
- By nature of the job, there is occasional exposure to injured, sick, or dangerous animals in addition to exposure to parasites and infectious diseases.
- Must be available and willing to work occasional weekends, overtime, and attend mandatory training and meetings as the employer determines are necessary or desirable to meet its needs.
Benefits:
- Two paid sick days usable at the beginning of employment
- Eligible for Public Service Loan Forgiveness (PSLF) Program
- Flexible work schedule as long as it meets the needs of the organization
- Two weeks paid vacation after 1 year of employment
To Apply: Please send a cover letter & resume as one PDF to director@animeals.com. Please address correspondence to Ashley Lipscomb (she/her), Executive Director of AniMeals
Hiring Timeline: Applications will be accepted through April 9, 2024, or until the position is filled. Interviews will be held on a rolling basis until a suitable applicant is identified.
*The statements herein are indeed to describe the general nature and level of work performed by employees, but are not a complete list of responsibilities, duties, and skills required of AniMeals. Management has the right to assign or reassign duties and responsibilities to this job at any time.
Job Type: Full-time
Pay: $17.50 per hour
Expected hours: 40 per week
Benefits:
Schedule:
- 10 hour shift
- 8 hour shift
- Monday to Friday
- No nights
- Overtime
- Weekends as needed
Ability to Relocate:
- Missoula, MT 59808: Relocate before starting work (Required)
Work Location: In person