Media Director jobs in La Crosse, WI

WKBT News 8 Now is looking for a dynamic storyteller to join our digital team in an exciting new position designed to meet the needs of today's audiences. The Digital Anchor/Producer is someone who understands both the on-air and digital spaces, and who can chart a new course in the streaming world. This person will thrive on deadlines, understand the importance of breaking news, curate and create new digital content, and build a relationship with our digital audience.

What You'll Do

As a Digital Anchor/Producer, you'll help lead our streaming coverage efforts that includes:

• Produce and anchor news segments designed specifically for our streaming platforms.
• Anchor streaming coverage of live events and breaking news.
• Identify content that's relevant to our audience and execute coverage from beginning to end.
• Create content for our streaming platforms that engage and attract audiences in our market.
• Create new workflows for streaming platforms that embrace new strategies and ideas.
• Assist in training other members of the team in streaming content and strategies.
• Experiment with new technologies and tools to refine workflows and processes.
  
  

You will contribute content to our digital and on-air platforms, including cross-promoting streaming content, and we will count on you to be a problem-solver when it comes to technical issues, production, and programming. Your flair for analytics and audience tools will help us better listen to and understand our audience.

What You'll Bring

The Digital Anchor/Producer will have experience in broadcast journalism, preferably in on-air or producing roles, combined with a strong understanding of the digital space, including streaming platforms. We are looking for experienced writing for print using AP style, a solid command of journalism ethics and the tenets of professional journalism, and experience producing video and audio for the web using desktop video software. A BA/BS in journalism or related field with online publishing or communications experience preferred.

Morgan Murphy Media is a progressive and family-owned business that places our highest values on our employees, the workplace culture, and the communities we serve. WKBT is the CBS affiliate proudly serving western Wisconsin, southeastern Minnesota, and northeast Iowa. In addition to offering an array of traditional broadcast channels and award-winning newscasts, we are at the forefront of the digital and on-demand landscape locally through our website and news, weather, and streaming apps.

We are proud to be an equal opportunity employer. We celebrate and support diversity and are committed to creating an inclusive environment for our employees and our communities.