Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Performs a variety of technical functions within the Planning Section in administering the regulations for subdivision, plat, and site plans based on the Unified Development Ordinance. Work also involves the preparation, update, and implementation of Area Plans or Town Plans and the various elements of the Comprehensive Plan.
An employee in this class is responsible for interpreting and carrying out policies and procedures related to the County’s Unified Development Ordinance (UDO). The position is characterized by major public contact functions and acts as a liaison between the Planning and Zoning Section, County departments, and the general public. Work is performed under the general supervision of the Planning and Development Director, Deputy Director, or the Planning Section Manager. The Planner II performs general oversight of the work of a Planner I; however, the Planner II does not have supervisory authority over personnel. The position involves the preparation, presentation, and implementation of certain components of Area Plans and Town Plans through rezoning and/or other special projects. Makes presentations to the public and various boards on the Comprehensive Plan, Area and Town plans, major public policy initiatives or other specific work products as assigned. Overall, this position is responsible for performing multiple tasks with high attention to detail.
DUTIES AND RESPONSIBILITIES
Essential duties and responsibilities include, but are not limited to:
RECRUITMENT STANDARDS
Knowledge, Skills and Abilities
Minimum Education and Experience:
Master's degree in Planning, Engineering, Landscape Architecture, or a closely related field and two years professional experience, preferably working with legal descriptions, deeds, plats, surveys, easements, site plans, landscape plans, and two or more area plans; OR,
BA in Planning Engineering, Landscape Architecture, or a closely related field and four years of professional experience, preferably working with legal descriptions, deeds, plats, surveys, easements, site plans, landscape plans, and two or more area plans.
Special Requirements
Successful prior completion of courses/training related to development ordinances, property mapping, land subdivision and/or land use zoning. Certification by the American Institute of Certified Planners (AICP) preferred, or ability to obtain within one year.
Physical Demands and Work Conditions
Physical activities may include but are not limited to climbing, balancing, stooping, kneeling, crouching, crawling, reaching, standing, walking, pushing, pulling, lifting, fingering, grasping, feeling, talking, hearing and respective motions. The types of activities are associated with driving to a construction site and performing visual and physical inspection of the work in progress.May Require Driving
This position may require driving for this position whether driving a County owned or personal vehicle to conduct county business such as but not limited to attending conferences, meetings, or any other county related functions. Motor Vehicle Reports may be verified for valid driver’s license and that the driving record is compatible with the county’s driving criteria.
If a personal vehicle is operated for county business proper insurance is maintained as per Guilford County’s vehicle use policy.
Special Note:
This generic class description gives an overview of the job class, its job functions and recommended job requirements. However, for each individual position assigned to this class, there is available a completed job description with a physical abilities checklist which provides further details about that specific position. Those documents should be reviewed before initiating a selection process. They provide additional detailed information on which to base various personnel actions and assist management in making legal and defensible personnel decisions.
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