Media Planner jobs in Harrisburg, PA

Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)

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Media Planner
  • Publicis Groupe
  • Carlisle, PA FULL_TIME
  • Job DescriptionMedia Planner with an emphasis on digital media. Works with media planning team to develop and maintain strategic communication plans and media recommendations for a variety of clients and objectives. Drives workflow with flawless quality and ensures agency deliverables to clients meet or exceed expectations and are delivered on time. Some experience is required but we will train the right candidateSpecific Job FunctionsReports directly to the Manager, Media PlanningWill work with Sales, CSMs, Adops, Clients and agencies advising and recommending the best media strategy for performance and reach of campaign goals with a focus on annual and quarterly planningEnsures account team and creative team are apprised of changes to the planDevelops and fosters strong relationships with internal team and media partnersEvaluates media opportunities and presents media plans and/or POVs clearly in writing and verballyAnalyzes web metrics, provides monthly campaign performance reports to clients, and recommends optimizations when appropriate to improve media performanceHandles all digital media billing using monthly tracking reports and invoice reconciliationPerforms other duties and projects as assignedQualifications1-2 years of media planning experience in digital mediaBachelor’s degree in Marketing, Advertising, Communications or Related FieldHighly proficient in Microsoft Office (Outlook, Excel, Powerpoint)An independent self-starter who is self-directed yet also team-orientedStrong project management skills; must be well-organized with ability to multi-task on multiple projectsFlexible and intuitive personality who can manage complex internal and client relationshipsAdditional InformationAbout CitrusAdCitrusAd is a leading retail media company and part of Epsilon, a global advertising and marketing technology company. The CitrusAd platform sits at the center of Epsilon’s comprehensive, scalable retail media network offering. By harnessing the power of first-party data and industry-leading identity resolution, the unified, self-serve platform delivers shopper-relevant advertising experiences on commerce websites and across the open web resulting in higher conversions. Leading retailers across the globe rely on CitrusAd to help grow retail media as a core function for incremental media revenue and sales volume that delivers great ROI for brands. For more information, visit citrusad.com.When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400 billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:Our Culture: https://www.epsilon.com/us/about-us/our-culture-epsilonLife at Epsilon: https://www.epsilon.com/us/about-us/epic-blogDE&I: https://www.epsilon.com/us/about-us/diversity-equity-inclusionCSR: https://www.epsilon.com/us/about-us/corporate-social-responsibilityGreat People Deserve Great BenefitsWe know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.Epsilon is an Equal Opportunity Employer.  Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process.#LI-AB1 REF226251S
  • 1 Month Ago
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Multi-Media Advertising Account Executive
  • Cumulus Media
  • Harrisburg, PA FULL_TIME
  • CUMULUS MEDIA | Harrisburg, PA is hiring exceptional candidates to join our Local Advertising Sales Team. Cumulus Media hires passionate, outgoing, motivated, goal oriented, organized, customer-focuse...
  • 16 Days Ago
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Planner
  • Microchip - USA
  • Mount Holly Springs, PA FULL_TIME
  • Are you looking for a unique opportunity to be a part of something great? Want to join a 20,000-member team that works on the technology that powers the world around us? Looking for an atmosphere of t...
  • 1 Month Ago
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Broadband Maintenance Technician- Lewistown, PA
  • Zito Media
  • Lewistown, PA FULL_TIME
  • Zito Media has a full-time opening for an experienced Cable Broadband Maintenance Technician to perform routine and preventative maintenance on CATV feeder/distribution and trunk systems in order to m...
  • 18 Days Ago
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Promotions Assistant - PT
  • Cumulus Media
  • Harrisburg, PA FULL_TIME
  • CUMULUS MEDIA | HARRISBURG is in search of hard working Part-Time Promotions Assistants. If you are looking to get a foot in the door to the radio industry, have an outgoing personality and have a pas...
  • 9 Days Ago
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Installation Technician- Shippensburg, PA
  • Zito Media
  • Shippensburg, PA FULL_TIME
  • Zito Media is seeking applicants for a Service Installation Technician to perform routine installations; disconnects; and troubleshooting of cable, high-speed internet, phone services and end user equ...
  • 11 Days Ago
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0 Media Planner jobs found in Harrisburg, PA area

About Harrisburg, Pennsylvania

Harrisburg (/ˈhærɪsbɜːrɡ/ HARR-iss-burg; Pennsylvania German: Harrisbarrig)[citation needed] is the capital city of the Commonwealth of Pennsylvania in the United States, and the county seat of Dauphin County. With a population of 49,192, it is the 15th largest city in the Commonwealth. It lies on the east bank of the Susquehanna River, 107 miles (172 km) west of Philadelphia. Harrisburg is the anchor of the Susquehanna Valley metropolitan area, which had a 2017 estimated population of 571,903, making it the fourth most populous in Pennsylvania and 96th most populous in the United States. Harr...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Media Planner jobs
$60,947 to $81,577
Harrisburg, Pennsylvania area prices
were up 1.5% from a year ago
View detail

What does a Media Planner do?

Media Planner in Monroe, LA
Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.
December 05, 2019
Media Planner in Clearwater, FL
Also called “Account Planner” or in some smaller advertising agencies, simply the “Planner” or “Strategist.” Confusing, no.
January 04, 2020
Media Planner in Fort Smith, AR
A Media Planner identifies and reaches the desired target audience and also evaluates the success of media advertising campaigns.
January 04, 2020