Media Planner jobs in Houston, TX

Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)

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Media Planner
  • Moroch Partners
  • Houston, TX FULL_TIME
  • Job Summary
    The Media Planner is responsible for building and executing integrated media plans. The Media Planner must be able to showcase innovative thinking and a firm understanding of the media landscape to build multi-channel paid media strategies, including broadcast, digital, social and out-of-home. Embracing change and learning is critical for this position as the media landscape continues to evolve and client businesses may require fast decision making.

    Responsibilities

    • Develop and execute effective media plans across all paid channels to support client goals and objectives
    • Proactively seek, develop and collaborate on new and innovative media solutions
    • Leverage buying teams (Broadcast, Digital, Out of Home) as thought partners in building the overall strategy
    • Prepare and present recommendations internally and to clients
    • Provide new ideas to contribute to growth of both client and agency’s business 
    • Ensure all media plans are executed among the buying teams to the highest level while adhering to established media budgets and timelines
    • Troubleshoot with media buyers and accounting to resolve any media billing issues
    • Accountable for media budget tracking and ensuring it is reconciled on a monthly basis
    • Work in an integrated way with other disciplines, including account management, business and consumer insights, and operations
    • Collaborate with team to stay current on industry trends and media opportunities 
    • Travel to meetings with client or reps as necessary
    • Team Communication
      • Embrace One Team mentality, easily adjusting to personality styles of diverse team members
      • Confidently handle difficult situations, promoting positive results while encouraging team members to do the same
      • Contribute to communication & sharing across all teams, building credibility among internal and external partners
      • Attend weekly staff meeting, contribute to communication & sharing with team
    • General Duties
    • Actively participate in media training and retain expert knowledge and understanding
    • Foster a positive attitude among fellow agency associates
    • Manage all projects on time and on budget
    • Adhere to all company policies and demonstrate a commitment to company values
    • Know and follow internal processes – able to teach others the processes and identify and lead opportunities to improve internal processes
    • Detail oriented with the ability to prioritize, plan and organize daily tasks. Must be comfortable operating in a fast-paced environment
    • Mentor and develop junior media planners
    • Assist with other agency projects, as requested
    • Uphold our agency values: Humanity.  Diversity.  Integrity.   Tenacity.  Curiosity.

    Qualifications

    • 1-3 years of related media planning experience 
    • Bachelor’s Degree or equivalent experience
    • Prior experience in broadcast planning
    • Strong mathematical and analytical skills
    • Solid grasp of media landscape, understanding of how paid, owned and earned media intersect and the ability to identify when to engage certain media channels to support client’s goals and objectives
    • High technical aptitude for learning and working within desktop and web-based buying applications (Microsoft Office, Mediatools, and Mediaocean)

    Special Position Requirements

    • Travel to client meetings and events in the marketplace

    This job description reflects the general details considered necessary to describe the principal functions of the job. It shall not be construed as a detailed description of all work requirements, nor is it intended to be an exhaustive list of responsibilities and duties necessary to perform the job. Moroch Partners is an Equal Opportunity Employer.

  • 5 Days Ago

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Media Planner
  • Group 1 Automotive, Inc.
  • Houston, TX FULL_TIME
  • Overview Group 1 Automotive, Inc., an international, Fortune 300 automotive retailer and a leading operator in the automotive retailing industry, has a new and exciting opportunity for a Media Planner...
  • 1 Month Ago

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Media Planner (Out of Home Focus)
  • Gravity Global
  • Houston, TX FULL_TIME
  • Gravity Global is the world’s most awarded marketing consultancy specializing in brands operating in complex markets. Led by strategy, innovation, technology, data and creativity, we create brand-and-...
  • 17 Days Ago

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Media Producer
  • Hope Media Group
  • Humble, TX FULL_TIME
  • DescriptionJob Summary:Tapping into the power of digital content, the Media Producer oversees the development, distribution, and strategic efforts of creating messaging to connect people more deeply t...
  • 20 Days Ago

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Media Manager
  • Duffley Media LLC
  • Houston, TX FULL_TIME
  • The Media Manager will be responsible for developing and implementing effective media strategies to promote various brands. You will manage the creation of engaging video, social media, blog, and othe...
  • 1 Month Ago

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College Student - Social Media Marketer
  • Social Media Marketer - Fud
  • Houston, TX OTHER
  • We are a growing start-up company looking for a College Student - Social Media Marketer to join our community. As a College Student - Social Media Marketer, you will be responsible for a variety of ta...
  • 9 Days Ago

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0 Media Planner jobs found in Houston, TX area

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Social Media Coordinator(Available-Any-Time)-Remote
  • NJ Mom LLC
  • Houston, TX
  • Job Type: Full-time, Permanent Benefits: Employee discount Health insurance Life insurance Paid time off Referral progra...
  • 4/25/2024 12:00:00 AM

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Social Media and Content Manger
  • LHH
  • Houston, TX
  • The ideal candidate is a hard-working team player who will play a critical role in creating strategy for original digita...
  • 4/25/2024 12:00:00 AM

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Marketing Manager
  • Bayway Auto Group
  • Baytown, TX
  • Bayshore CDJR in Baytown is looking to hire a Marketing Manager with a proven track record of website and social media m...
  • 4/24/2024 12:00:00 AM

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Social Media and Influencer Manager
  • Sbhfashion
  • Houston, TX
  • Social Media CoordinatorCool DTC Jewelry brand is looking for a creative and analytical Social Media Coordinator to join...
  • 4/24/2024 12:00:00 AM

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Digital Media Coordinator
  • French Cuff Boutique
  • Houston, TX
  • **This is NOT an entry-level position. Our Digital Media Coordinators are… Collaborative professionals who are dynamic, ...
  • 4/22/2024 12:00:00 AM

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Social Media and Content Manger
  • Lhh
  • Houston, TX
  • The ideal candidate is a hard-working team player who will play a critical role in creating strategy for original digita...
  • 4/22/2024 12:00:00 AM

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Social Media Coordinator
  • Stinger Chemical LLC
  • Houston, TX
  • Job Description Job Description We are seeking a Social Media Coordinator to join our team! You will be responsible for ...
  • 4/21/2024 12:00:00 AM

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Digital Media Coordinator
  • French Cuff Boutique
  • Houston, TX
  • **This is NOT an entry-level position. Our Digital Media Coordinators are Collaborative professionals who are dynamic, s...
  • 4/21/2024 12:00:00 AM

Houston is located 165 miles (266 km) east of Austin, 88 miles (142 km) west of the Louisiana border, and 250 miles (400 km) south of Dallas. The city has a total area of 627 square miles (1,620 km2); this comprises 599.59 square miles (1,552.9 km2) of land and 22.3 square miles (58 km2) covered by water. The Piney Woods are north of Houston. Most of Houston is located on the gulf coastal plain, and its vegetation is classified as temperate grassland and forest. Much of the city was built on forested land, marshes, swamp, or prairie and are all still visible in surrounding areas.[citation need...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Media Planner jobs
$62,633 to $83,834
Houston, Texas area prices
were up 2.3% from a year ago

Media Planner in Monroe, LA
Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.
December 05, 2019
Media Planner in Clearwater, FL
Also called “Account Planner” or in some smaller advertising agencies, simply the “Planner” or “Strategist.” Confusing, no.
January 04, 2020
Media Planner in Fort Smith, AR
A Media Planner identifies and reaches the desired target audience and also evaluates the success of media advertising campaigns.
January 04, 2020