Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Cumulus Media | Lexington, KY has an immediate opening for a full time Digital Account Executive. We are looking for a passionate, motivated, goal-oriented, and highly competitive individual with a proven track record of over-achieving sales goals. We hire driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. In return, we offer a unique career opportunity: one where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a sales professional.
CUMULUS | Lexington, KY stations include K 92.9, Hot 102.5, ZRock 103. JACK FM 101.5 & News Talk 590 97.3FM who reach thousands of listeners on a daily basis. At Cumulus Lexington we strive to hire passionate, driven, resourceful, problem solvers who have the ability to drive the evolving, diverse culture of the Power of Radio to success.
As a Digital Account Executive, you will be responsible for aggressively pursuing online presence and digital advertising sales with local clients. The Digital Account Executive will leverage Cumulus Media’s world-class digital solutions and your digital sales experience to exceed sales goals and help clients achieve their marketing goals..
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About Cumulus Media:
Cumulus Media is an audio-first media company delivering premium content to millions of people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local radio programming through hundreds of radio stations across the US; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and many other world-class partners across thousands of affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees.
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For immediate consideration, please visit
https://cumulusmedia.jobs.net/For more information about CUMULUS MEDIA, visit our website at:
https://www.cumulusmedia.com/CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).
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