Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Job Title: Library Media Specialist
Job Description:
Position Overview: The Multimedia Designer, in accordance with the Performance Work Statement (PWS), is responsible for creating captivating multimedia content for a wide range of platforms, including websites, social media, videos, podcasts, and outreach presentations. The contractor must possess the expertise to merge graphic elements with animation, producing visually appealing and engaging media solutions. Moreover, the candidate should be capable of seamlessly integrating these solutions into the existing infrastructure, including the American Forces Public Information Management System (AFPIMS), a vital platform used for managing Department of Defense (DoD) public-facing websites. Additionally, the Multimedia Designer is tasked with crafting, editing, and preparing various video and film production/studio products to support the mission of AUL (Air University Libraries) at both AUL Maxwell AFB and AUL Gunter Annex.
Key Responsibilities:
Multimedia Content Creation: Produce multimedia content, including graphics, animations, and other visual elements, for websites, social media posts, videos, podcasts, and outreach presentations.
Media Solution Development: Utilize knowledge, skills, and abilities to identify and develop media solution products that seamlessly integrate into existing infrastructure, such as AFPIMS, and align with organizational goals.
Graphic Design: Create visually appealing graphics that enhance the quality of multimedia content, ensuring it is both informative and engaging.
Animation: Incorporate animation techniques to enhance multimedia content, making it dynamic and interactive.
Video and Film Production: Design, edit, and prepare a variety of video and film production/studio products to support the mission of AUL at both AUL Maxwell AFB and AUL Gunter Annex.
Qualifications:
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