Media Planner jobs in Reeders, PA

Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)

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Multi-Media Account Executive
  • Cumulus Media
  • Allentown, PA FULL_TIME
  • CUMULUS MEDIA | Allentown, PA is seeking a talented and dynamic Multi-Media Account Executive who thrives in a fast-paced working environment. We are looking for a passionate, motivated, goal-oriented and highly competitive individual with a proven track record of over-achieving sales goals. We hire driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. In return, we offer a unique career opportunity: one where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a sale’s professional.

    Who We Are:

    CUMULUS | Allentown, PA currently features local stations in the Greater Lehigh Valley & Pocono, PA area include WLEV-FM – 100.7, WODE-FM – 99.9 The Hawk, 94.7 FM/WEEX-AM – Lehigh Valley FOX Sports, WCTO-FM/WWYY-FM – Cat Country 96 & 107.1, plus WCTO-FM is also home to the Philadelphia Eagles Radio Network. C-SUITE is our portfolio of Digital Advertising Solutions for Local Businesses.

    The Multi-Media Account Executive identifies and develops new business opportunities; grows existing client relationships; offers solutions that help clients achieve their business goals; closes business and meets or exceeds set sales targets.

    Key Responsibilities:

      • Able to identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives
      • Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closing
      • Beyond our broadcast products, have strong familiarity and become full-versed in selling both Cumulus’ station digital assets (e.g. streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers
      • Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to build and maintain a full pipeline of sales prospects
      • Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis
      • Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace
      • Think creatively and generate original ideas

    Job Requirements:

    Qualifications:

    • Outgoing, Self-Motivated, Disciplined and Organized
    • Persuasive Verbal, Written and Presentation Communication Skills
    • Solution-Based, Problem-Solving Skills
    • Understanding of radio and digital strategies, including but not limited to building a radio schedule based on reach/frequency, programmatic display, geo-fencing, email marketing, social, pre-roll video, OTT, SEO, Google Ads and website design.
    • Understanding of Lead Generation, CRM and Account Management
    • Capable of Initiating and Cultivating Long-Term Relationships
    • Proficient in Microsoft Office (including Outlook, Word, Excel, PowerPoint)
    • Bachelor’s Degree in Business, Marketing or Relative Field Preferred
    • Familiarity with the Greater Lehigh Valley & Pocono, PA Business Community and Media/Digital Sales Experience Helpful
    • Experience in Nielsen TAPSCAN helpful but not required
    • Valid Driver’s License and Vehicle Required

    What we offer:

    • Commission-based organization with uncapped earning potential
    • Focused, responsible and collaborative work environment with the ability, to ask “what if” and try innovative solutions
    • Medical, Dental & Vision Insurance coverage
    • 401K with company match to plan for the long-term
    • Paid Vacation & Holidays

    For immediate consideration, please visit

    https://cumulusmedia.jobs.net/

    For more information about CUMULUS MEDIA, visit our website at:

    https://www.cumulusmedia.com/

    CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).


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    Job Snapshot

    Employee Type

    Full-Time

    Location

    Allentown, PA (Onsite)

    Job Type

    Sales, Media - Journalism - Newspaper

    Experience

    Not Specified

    Date Posted

    02/25/2024
  • 15 Days Ago

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Planner
  • MATHESON
  • Palm, PA FULL_TIME
  • MATHESON is one ofthe nation's leading suppliers of industrial gases and welding equipment. MATHESON is seeking a Shipping Planner for Palm, PA. Job duties will be as follows : Safety : Keeps work are...
  • Just Posted

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Board operator
  • Cumulus Media
  • Allentown, PA FULL_TIME
  • CUMULUS MEDIA Allentown, PA is offering a great opportunity as a (Part-Time) Board Operator providing programming and control board support to On-Air Talent. Our ideal candidate should possess an extr...
  • 1 Day Ago

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Board Operator – PT
  • Cumulus Media
  • Allentown, PA FULL_TIME
  • CUMULUS MEDIA | Allentown, PA is offering a great opportunity as a (Part-Time) Board Operator providing programming and control board support to On-Air Talent. Our ideal candidate should possess an ex...
  • 8 Days Ago

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Operations Manager
  • Vector Media
  • Allentown, PA FULL_TIME
  • About UsHere at Vector Media, we lead the forefront of innovation in transit advertising. Since our inception in 1998, Vector Media has been at the cutting edge of transforming transit advertising int...
  • 13 Days Ago

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Bus Ad Installer
  • Vector Media
  • Harrisburg, PA FULL_TIME
  • About UsHere at Vector Media, we lead the forefront of innovation in transit advertising. Since our inception in 1998, Vector Media has been at the cutting edge of transforming transit advertising int...
  • 18 Days Ago

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0 Media Planner jobs found in Reeders, PA area

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FT Administrative Assistant, Marketing (Work From Home)>
  • Frasco
  • Stroudsburg, PA
  • [Office Assistant / Fully Remote] - Anywhere in U.S. / Up to $31 per hour / Health, dental & vision / PTO / 401k match -...
  • 6/8/2024 12:00:00 AM

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Lead Cashier
  • Ulta Salon, Cosmetics & Fragrance, Inc.
  • Stroudsburg, PA
  • OVERVIEW Experience a place of energy, passion, and excitement. A place where the joy of discovery and uncommon artistry...
  • 6/7/2024 12:00:00 AM

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Sales Representative
  • Alkazone Global Inc
  • Mount Bethel, PA
  • Job Description Job Description Job description Founded in 1994, Alkazone Global has devoted 30+ years to our core missi...
  • 6/7/2024 12:00:00 AM

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Communications Manager
  • VIA of the Lehigh Valley
  • Bethlehem, PA
  • Begin a fulfilling career as a Communications Manager with Via of the Lehigh Valley, a 2023 and 2024 Top Workplace winne...
  • 6/6/2024 12:00:00 AM

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Director of Communications
  • Allentown City School District
  • Allentown, PA
  • Position Type: Administration/Director Date Posted: 5/16/2023 Location: Administration Center - Allentown, PA Director o...
  • 6/6/2024 12:00:00 AM

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(2024-2025) Elementary School Teacher, Holy Family School
  • Diocese of Allentown
  • Nazareth, PA
  • DIOCESE OF ALLENTOWN Holy Family School, Nazareth Position Description Job Title: Upper Elementary School Teacher FLSA: ...
  • 6/5/2024 12:00:00 AM

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Public Relations & Social Media Coordinator
  • East Stroudsburg University
  • East Stroudsburg, PA
  • East Stroudsburg University is hiring a Public Relations & Social Media Coordinator! Located in the beautiful Pocono Mou...
  • 6/4/2024 12:00:00 AM

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Entertainment Ambassador
  • Great Wolf Lodge
  • Scotrun, PA
  • Pay: $0 per hour At Great Wolf, the Entertainment Ambassador creates an exciting atmosphere for kids with hands-on, unfo...
  • 3/22/2023 12:00:00 AM

Reeders is an unincorporated community in Jackson Township in Monroe County, Pennsylvania, United States. Reeders is located at the intersection of Pennsylvania Route 715 and Reeders Run Road....
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Media Planner jobs
$62,655 to $83,857
Reeders, Pennsylvania area prices
were up 1.5% from a year ago

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