Media Planner jobs in Rochester, NY

Description

Do you want to use your creative and strategic mindset to help small to medium sized businesses? We are looking for a highly organized, self-directed Social Media professional to join our team. The Social Media Specialist will be responsible for the strategy and implementation of not only YPC Media’s social media brand but will also manage and execute multiple social media products for our clients.

Responsibilities:

• Develop social media strategies for YPC Media
• Manage all social media products from YPC Media's menu of products
  • This includes paid and organic social media strategies.
• Create and maintain monthly reports on current products and emerging trends to report directly to the Director of Operations 
• Expertise in paid media, with a focus on social media; knowledge of programmatic, search and/or traditional media experience a plus
• Identify opportunities to improve the social media products and services YPC Media provides to their customers. 

Requirements

• A Bachelor’s degree in Business, Marketing, Communications or a related field
• 3-5 years of social media management experience
• 3-5 years of Business Manager experience 
• Ability to create ad designs and write ad copy
• 3-5 years of experience creating content calendars for brands
• Any Facebook Blueprint Certifications are a plus but not required
• Displays in-depth knowledge and understanding of social media platforms 
• Excellent communication skills, both oral and written. 
• Has the ability to create social media content for a variety of industries
• Stays up to date with all Social Media marketing industry trends