Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Unite & Take Over
Award winning, full service Marketing and Advertising company located in Downtown Tampa is seeking an Assistant Media Planner to join our innovative team. We are a group of kick ass entrepreneurial marketers who collectively gather to develop strategies that drive action. Our unique team is currently composed of over 100 individuals and growing. PPK is a creative force that pushes the limits and takes risks, encouraging out of the box thinking and doing the unexpected. We’re not only creative, but we are doer’s who continuously motivate and inspire each other to accomplish a vision from start to finish. It’s our drive and ability to inspire and execute that has brought us the success and growth we are experiencing.
To succeed in this role, you should be a skilled communicator and decision-maker who can collaborate well with various teams. Knowledge of market research and a willingness to follow media trends are essential. They work in the rapidly evolving media discipline and are comfortable embracing change. The Assistant Media Planner helps deliver first class communications strategies that employ integrated contemporary thinking.
0 Media Planner jobs found in Tampa, FL area