Power & Fuel Marketing Director develops and implements strategic marketing plans for an organization's power or fuel supply. Identifies potential accounts, negotiates price and contract terms, and coordinates delivery with transmission or distribution. Being a Power & Fuel Marketing Director typically requires a bachelor's degree in area of specialty. Typically reports to top management. The Power & Fuel Marketing Director manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Comprehensive knowledge of the overall departmental function. To be a Power & Fuel Marketing Director typically requires 8+ years of managerial experience. (Copyright 2024 Salary.com)
POSITION TITLE: Marketing Director CLASSIFICATION: Non-Exempt
DEPARTMENT: Marketing
REPORTS TO: Regional Director of Marketing
POSITION PURPOSE:
Coordinates all sales/marketing efforts related to admission of new residents into facility.
ESSENTIAL FUNCTIONS OF THE JOB:
· Confers with hospitals, doctors’ offices, internal facility staff members, Marketing Coordinators and Case Managers to coordinate and schedule the admission of new residents
· Does bedside sales at hospitals of open referrals to secure admissions
· Talks with patients and patient families about strengths of facility
· Discusses plan of care with Case Managers, Social Workers, and Physicians
· Attends Healthcare Summits and other beneficial healthcare events in the community hosted by clinicians, Case Management, Social Workers, etc.
· Follows up with Hospital Case Managers and Social Workers on patient status and discharge date
· Maintains and updates referral log for facility
· Notifies Admission Coordinator(s) of new resident admission date and time
· Issues oral and written instructions to facility regarding specialized equipment needed (ie: wound vac, Bi-Pap, O2, etc)
· Determines work procedures to maintain sales efforts that secure positive referral flow to the facilities objectives
· Works with Regional Director of Marketing on collateral that best represents the needs of the Marketer
· Assists the Admissions Coordinators with suggestions on ordering give-aways and collateral
· Always maintains a positive demeanor with residents, resident families, and staff
· Other duties as assigned
QUALIFICATIONS
A minimum of 3 years in healthcare industry and healthcare marketing preferred.; Or equivalent combination of education and experience. Healthcare service sales experience preferred.
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