Search Engine Optimization Specialist jobs in Massachusetts
Search Engine Optimization Specialist monitors site-wide daily performance metrics and uses SEO tools and techniques to optimize site traffic, improve user experience, and increase conversions. Conducts keyword research, search behavior analyses, technical audits, and content gap analyses. Being a Search Engine Optimization Specialist utilizes website analytics and a variety of SEO tools to create reports, audits and dashboards to identify areas for optimization. Conducts competitive research and deploys the latest developments in SEO. Additionally, Search Engine Optimization Specialist requires a bachelor's degree. Typically reports to a manager or head of a unit/department. The Search Engine Optimization Specialist occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Search Engine Optimization Specialist typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Recently Added Search Engine Optimization Specialist jobs
- Evident
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Waltham, MA
FULL_TIME
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Job ID #: 1642Company: EvidentPosting Date: Apr 19, 2024
Working Location: MASSACHUSETTS, WALTHAM
Are you looking for a company that cares about people’s lives and health, including yours? At EVIDENT, we help make people’s lives healthier, safer and more fulfilling, every day.
Let’s inspire healthier lives, together.
Job Description
The SEO Manager is responsible for developing and implementing effective search engine optimization (SEO) strategies to drive organic traffic and improve website rankings. They will be heavily involved in the launch of our new Adobe Edge Website in 2024. They will collaborate with cross-functional teams to ensure alignment with marketing objectives and business goals.
Job Duties
- Grow our SEO performance to target to enhance our traffic and lead generation.
- Build a best-in-class enterprise, local SEO practice and strategy across technical, content and authority domains.
- Be the evangelist for SEO, working with cross-functional teams to execute scalable SEO strategies, instill SEO best practices, update processes that drive organic traffic growth.
- Partner with advertising, social, design and content creation about optimization, and drive creation of high-quality content for landing pages, blog posts and other SEO enhancements.
- Conduct thorough keyword trends and gap research. Do technical audits yourself and with agency to improve page performance, Core Web Vitals, and site stability.
- Develop and manage technical SEO and split testing roadmaps.
- Prepare regular reports to track the effectiveness of SEO strategies and provide actionable insights for optimization.
- Actively support a flawless launch of our new Adobe Edge website.
- Work cross-functionally with global and market teams to create synergies, address opportunities and drive revenue.
Job Requirements
REQUIRED QUALIFICATIONS:
- 4 years of progressive experience in SEO, Search Marketing, Web Development, Content Marketing, or related field.
- Expert in on-site technical SEO, local listings, reputation sites, SEO tools, content strategy development, social media strategy, influencer marketing, digital PR, and link building techniques.
- Experience with SEO tools such as Keyword Planner, Ahrefs, ContentKing
- Experience with reporting tools such as Google Analytics, SEMRush and Adobe Analytics.
- Experience with A/B testing and conversion rate optimization (CRO).
- Understanding of front-end web technologies, including HTML, CSS, JavaScript, and schema markup. Understanding of SEO split testing.
- Excellent analytical skills and attention to detail.
- Strong communication and collaboration skills to work effectively with cross-functional teams.
- Ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
We realize work isn’t just a job to you.
It’s a big part of your life, but not the only part. That’s why we offer competitive salaries, a robust 401(k) program, annual bonus program and comprehensive medical benefits, as well as tuition reimbursement, flexible schedules, parental and adoption leave, on-site services and Colleague Affinity Networks — so you can be ready for where life can take you.
EVIDENT is passionate about the solutions it creates for the life sciences and industrial equipment industries. For more than 100 years, Olympus has focused on making people’s lives healthier, safer and more fulfilling by helping detect, prevent, and treat disease, furthering scientific research, ensuring public safety, and capturing images of the world. Today, EVIDENT’s solutions range from industrial microscopes and videoscopes to nondestructive testing technology and x-ray analyzers. These products are widely used for quality control, inspection, and measurement applications. Serving customers in fields such as manufacturing, maintenance, and environment and natural resources, EVIDENT’s technology contributes to the quality of products and adds to the safety of industrial infrastructure and facilities. For more information, Click Here.
It is the policy of EVIDENT to extend equal employment and advancement opportunity to all applicants and employees without regard to race, color, national origin (including language use restrictions), citizenship status, religious creed (including dress and grooming practices), age, sex (including pregnancy, childbirth, breastfeeding, medical conditions related to pregnancy, childbirth and/or breastfeeding), gender, gender identity and expression, sexual orientation, marital status, disability (physical or mental) and/or a medical condition, genetic information, ancestry, veteran status or service in the uniformed services, and any other characteristic protected by applicable federal, state or local law.
Posting Notes: || United States (US) || Massachusetts (US-MA) || Waltham ||
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-
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-
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-
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-
Concord, NC
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-
Wayne, PA
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