Social Media Strategist jobs in Waterloo, IA

ESSENTIAL FUNCTIONS

• Create excellent service experiences that promote the Veridian brand.
• Formulate tactics to foster increased social medial engagement and amplify audience interaction across digital platforms.
• Plan, lead, execute, and monitor paid and organic digital/social media campaigns and educational presentations across digital networks/technologies to support organizational promotions and efforts.
• Responsible for photo/video imagery and editing to aid in the engagement of Veridian campaigns.
• Oversee a social media content schedule across multiple platforms, organizing and arranging posts ahead of time.
• Generate, oversee, and distribute original and high quality content across diverse social media platforms, ensuring alignment with the Veridian brand.
• Track and analyze performance indicators (KPIs) on social media platforms, including brand mentions, audience expansion, engagement rates, reach, and more. Utilize these metrics to refine strategies and enhance performance further.
• Monitor Veridian's brand in the digital space and respond to users across social media platforms to maintain a positive brand image.
• Set and champion standards for social media best practices.
• Stay informed about new and emerging trends in social media to ensure our online presence remains current and engaging.
• Collaborate with Marketing, Web Development and other resources regularly to produce graphic layouts, images and multimedia for digital media and to ensure consistency amongst advertising media.
• Manage location listings on search engines to ensure accuracy.
• Contribute positively to team effort by consistently achieving established goals and expectations.
• Participate in credit union events to capture the essence of Veridian's culture and values, to utilize for potential marketing and informative content on social media platforms.

KEY ATTRIBUTES

• Oral and written communication skills.
• Member service focus.
• Attention to detail and accuracy.
• Positive attitude that supports a team environment.
• Dependable and punctual; flexible during peak times.
• High level of confidentiality.
• Organizational skills.
• Self-motivated; ability to work without close supervision.
• Problem solving; analysis.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:

• Occasionally lift and/or move items over 10 pounds.
• Remain sedentary (seated) for extended periods of time.