Top Advertising Executive develops the vision, strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational objectives. Oversees the creation and implementation of all advertising campaigns. Being a Top Advertising Executive identifies media channels and directs the placement of all advertisements and the development of promotional materials. Measures campaign effectiveness and return on investment using sales and profit data analysis. Additionally, Top Advertising Executive innovates new advertising methods and initiatives using advertising industry experience and competitive intelligence. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to top management. The Top Advertising Executive manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. (Copyright 2024 Salary.com)
LINK Media is looking for a Advertising Account Executive to help us sell advertising and sponsorships for print, digital, social media and events. We need someone with drive and determination to help us sell through our inventory and support the good work we're doing in the community. We're a startup, so everyone we hire is a critical member of the team, and must be willing to work quickly, accept that we don't have everything figured out, remain flexible, and above all else, understand that what we are creating is bigger than any one person, or personality.
Salary: $40,000-$50,000 a year, plus commission. Anticipated first-year compensation is $60,000 - $75,000.
What We Expect from You:
Skills We Need You to Have:
What You Can Expect from Us:
You'll Need to Share Our Mission and Uphold Our Guiding Principles
Mission: LINK Media advances Northern Kentucky in the region, the commonwealth and the nation by providing transformative coverage of the news of the day with focus on the deeper issues that matter most to our community.
Guiding Principles:
We are:
Solutions-Focused: We don’t just report the news of the day. We dig deeper, informing our audience about how our community might solve its biggest issues.
Unapologetic NKY Fans: We believe in this community—in what it is today, and what it has the potential to become. We want to see this community advance, and we understand the part that we play in that advancement.
Inclusive: We explore the issues that affect all of Northern Kentucky, and give a voice to the diverse corners of our community, whether that diversity is economic, political, geographic or otherwise.
Good Stewards: It is our responsibility to make good use of our resources and to maintain a sustainable business model, so that we may serve the community long into the future.
Independent: We do not make endorsements, or publish our own opinions, about the issues that are facing Northern Kentucky. In addition to our reporting, outside opinions from multiple viewpoints will be sought, and clearly marked as such, in order to provide the robust debate that our community needs to make critical decisions about our collective future.
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