Top Advertising Executive jobs in Scranton, PA

OUTDOOR ADVERTISING ACCOUNT EXECUTIVE

JOB DESCRIPTION:

Times Shamrock Outdoor is a dynamic and leading outdoor advertising company dedicated to delivering innovative and eye-catching billboard solutions to clients across various industries in Northeast PA. We pride ourselves on our ability to reach a vast audience and create impactful advertising campaigns that leave a lasting impression. As we continue to expand our market presence, it’s time to add a full time advertising sales account executive to join our team.

As an account executive, you will be responsible for driving revenue growth and cultivating strong business relationships with potential clients. Your primary focus will be on selling advertising space on our billboards to local and regional businesses, advertising agencies and other organization looking to promote their products or services to a wide audience throughout Lackawanna, Luzerne and Schuylkill Counties. You will act as a key point of contact, guiding clients through the entire process, from initial outreach to campaign execution.

Key Responsibilities:

· Business Development –Proactively identify and pursue new opportunities by prospecting clients in various industries and setting up client-needs analysis meetings (CNAs)

· Consultative Selling – Being a consultant to understand your clients’ objectives, budgets and target demographics. Recommending the most effective billboard locations and helping guide them through the creative process to maximize their ROI.

· Customized Proposals – Prepare a customized proposal that shows the benefits of partnering with Times Shamrock Outdoor and what we can do to help their business grow.

· Collaborate with internal teams – Work closely with our Director of Outdoor Media, creative department, scheduling departing and finance office to ensure the seamless execution of your clients advertising campaign while providing them exceptional service.

· Market Research – Stay up to date with industry trends, competitive analysis and market insights to identify new opportunities for growth.

· Sales Reporting – Work with the Director of Outdoor Media to develop a strategy to hit your sales goals on a monthly basis.

Qualifications:

· Bachelor’s degree in Business, Marketing, Advertising or a related field preferred but not required.

· Sales experience preferred but not required

· Strong communication and interpersonal skills

· Ability to think strategically and creatively to meet your clients’ needs

· A passion for advertising and an understanding of the advertising landscape

· Highly motivated, self-driven and able to work both independently and as part of a team.

Company Overview:

Times Shamrock Outdoor is a family owned company headquartered in Scranton, PA. We are a part of Times Shamrock Communications whose portfolio includes radio stations Rock107, ESPN Radio and 92.1 QFM

Benefits:

401k

Health Insurance

Life Insurance

Employee Assistance Program

Dental

Vision

Paid time Off

Short-Term Disability

Wellness Incentive Program

Flexible Spending Account (FSA)

Job Type: Full-time

Pay: $35,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Experience level:

• No experience needed

Schedule:

• Monday to Friday

Supplemental pay types:

• Commission pay

Travel requirement:

• No travel

Work Location: In person