Top Mortgage Marketing Executive jobs in Fresno, CA

Under general supervision of the Branch Manager, the Marketing Assistant serves in developing end-to-end integrated marketing campaigns to bring awareness and encourage usage of mortgage products to prospective members. Specializing in graphic design, using skills, experience and creativity to create marketing materials for print, web, email, etc., at the direction of the Branch Manager.

Essential job functions

• Assists with market research to discover consumer and borrower’s needs, habits, and trends.

• Supports Branch Manager and other staff in developing operational marketing plans.

• Uses creativity and strategic thinking to develop ideas for innovative marketing campaigns to attract new borrowers.

• Creates marketing materials for print, web, email, social media, CRM, etc. as needed using industry standard software and practices.

• Helps to maintain company website including adding/deleting new pages as needed, working to maintain site to the highest standards

• Collaborates with Product Development on the marketing of promotional pricing for loan products.

• Ensure that all marketing material adheres to compliance guidelines.

• Continuously strives to improve and implement marketing processes to increase efficiencies for the department.

• Follows policies and procedures; completes tasks correctly and on time; supports the company’s goals and values.

• Performs other duties and projects as assigned.

Minimum requirements

 High School or GED required, design degree preferred, mortgage marketing preferred. Demonstration of design skills required.

Knowledge, Skills and Abilities

• Strong understanding of industry-standard Marketing techniques.

• Working knowledge of standard Marketing delivery channels, such as print, online, digital, social media and interactive.

• Working knowledge of website and social media management.

• Ability to write clear and effective marketing copy.

• Standard office practices and procedures.

• Computer skills: Word, Excel, PowerPoint, Adobe Suite (Photoshop, Illustrator, InDesign, Acrobat Pro, etc. a must)

• Strong interpersonal and problem-solving skills.

• Must have excellent organizational skills and the ability to adapt to new conditions, assignments, and deadlines.