Web Editor jobs in Allentown, PA

Why Hearst Magazines?
Hearst Magazines is one of the largest publishers in the world, with more than 25 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, Popular Mechanics, and Runner’s World. We reach more than 150 million people every month in the United States alone.

But we’re more than just our magazines. We engage our audience across all mediums and channels—print, digital, video, and social—with sophisticated content creation, distribution, and data capabilities. We create, package, and sell products with cutting-edge technology and proprietary platforms. Together, we are reinventing publishing for the 21st century.

Your Impact

The Hearst Magazines Enthusiast Group is looking for a versatile, data-motivated commerce writer/editor to join our commerce team and expand our review and recommendations content on Popular Mechanics, with opportunity to work on Runner’s World, Bicycling, Best Products, and Biography.com. This role works closely with editors in all departments, from our in-house testing team to our news department, and should be comfortable covering a wide range of subjects. Our brands are the authority in a number of key categories including lawn and garden, tools and home improvement, electronics and technology, running and cycling gear, and more. You’ll have the opportunity to recommend products to over 60 million users per month.

The ideal candidate will have at least three years of post-grad writing experience for an online media company or publisher. He or she should be skilled at sourcing and recommending products in a highly informative yet entertaining manner, and should be confident informing our highly capable audience, inspiring them, empowering them, equipping them, and connecting them with the tools, gear, accessories, and resources they need to live a life of creativity and craftsmanship.

This role is based in Easton, PA, reports directly to the deputy editor for the Reviews Team and works closely with a variety of departments, including Editorial, Performance Marketing, and Executive Stakeholders.

Please note: For consideration, resumes must be submitted in PDF format with a cover letter, salary requirements, and a link to a portfolio of clips.

What you'll do:

• Write, edit, and update review content that responds to a season, a trend, a project, and other brand goals.
• Support search and affiliate revenue goals with a flexible mindset and the ability to change course quickly.
• Collaborate with our testing team and staff experts for product suggestions, brand recommendations, insights, and guidance. We have decades of experience at our disposal and we embrace that to guarantee all content is authentic.
• Enhance the user experience through creative layout, clever copy, strategizing with the photo department, and choosing retailers appropriately.
• Create buying guides that are digestible, shoppable, and highly authoritative. You will evaluate the product landscape, consult in-house experts, analyze research, scrutinize reviews and ultimately provide our audience with purchasing advice.
• Identify reliable sources, retailers, experts, and brands. You will be directly influencing what our readers purchase.
• Use Google Analytics and our data management platform to optimize for affiliate revenue.

Who you are:

• A minimum of 3 years writing.
• A minimum of 1 year creating commerce content.
• Expertise or a passion for one or more of our key categories is preferred.
• A flexible mindset. We pivot and repriotize quickly.
• Basic understanding of SEO and commerce content best practices.
• Comfortable in a fast-paced digital environment.
• Strong copywriter, capable of writing engaging, lively headlines and blurbs, all the while keeping the PopMech voice in mind.
• Excellent communication skills, verbal and written.
• Must be able to collaborate and foster positive relationships with colleagues.
• Experience working within a CMS.

The base salary for this role is between $62,310-69,000. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.

This is a position covered under the Writers Guild of America, East, Collective Bargaining Agreement.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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