How much does a Public Relations Manager make in Zacatecas, MX? The average Public Relations Manager salary in Zacatecas, MX is MXN$943K as of April 08, 2021, but the range typically falls between MXN$602K and MXN$1,230K. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more global market data that allows you to price your jobs around the world and compare job salaries across countries and cities on real-time compensation data, Salary.com helps you to determine your exact pay target.

Global Market Data
50TH(Median) MXN$943K 25TH MXN$602K 75TH MXN$1,230K

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Skills to Boost a Public Relations Manager Salary

Mastering key skills can significantly increase your earning potential as a Public Relations Manager. According to Salary.com's Real-time Job Posting Data, expertise in Leadership can lead to a 8% salary raise, while strong Brand Awareness skills boost pay by a 2%. Even Crisis Communications can result in a 1% salary increase.

Skill Library evaluates talent skills across five levels, supported by 5-10 behavior indicators, delivering precise insights for data-driven hiring decisions.
Leadership
Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
Brand Awareness
Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions from brand knowledge, an associative network memory model.
Crisis Communications
Crisis communication is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. The communication scholar Timothy Coombs defines crisis as "the perception of an unpredictable event that threatens important expectancies of stakeholders and can seriously impact an organization's performance and generate negative outcomes" and crisis communication as "the collection, processing, and dissemination of information required to address a crisis situation." Meaning can be socially constructed; because of this, the way that the stakeholders of an organization view an event (positively, neutrally, or negatively) is a major contributing factor to whether the event will become a crisis. Additionally, it is important to separate a true crisis situation from an incident. The term crisis “should be reserved for serious events that require careful attention from management.”
More Skills...
Based on recent job listings, in-demand skills in the Public Relations Manager field include Leadership (8%), Brand Awareness (2%), Crisis Communications (1%), B2B (1%), and Microsoft Office (1%). These skills reflect current market needs.
Skills Salary Demand
Skill & Salary Demand
Leadership MXN$1,019K
Leadership
MXN$1,019K
8%
Brand Awareness MXN$962K
Brand Awareness
MXN$962K
2%
Crisis Communications MXN$953K
Crisis Communications
MXN$953K
1%
B2B MXN$953K
B2B
MXN$953K
1%
Microsoft Office MXN$953K
Microsoft Office
MXN$953K
1%
Leadership
3.07%
Brand Awareness
10.37%
Crisis Communications
2.31%
B2B
7.31%
Microsoft Office
0.83%
Job Openings for Public Relations Manager in Zacatecas, Mexico
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As municipal seat, the city of Zacatecas is the governmental authority for 180 other named localities, which total an area of 444 km2. Ninety-three percent of the municipality's population of 132,035 lives in the city proper. There are no indigenous communities in the municipalities with almost all of the population being "mestizo" or mixed indigenous-European. Under 500 people speak an indigenous language such as Huichol and Zacateco but most of these are from other parts of Mexico and speak Spanish as well. The municipality borders the municipalities of Calera, Morelos, Vetagrande, Guadalu...
Source: Wikipedia (as of 03/30/2021). Read more from Wikipedia
City, Country Compared to national average
City, Country Guadalajara, MX Compared to national average
-5.3%
City, Country Queretaro, MX Compared to national average
+ 6.9%
City, Country Aguascalientes, MX Compared to national average
-4.4%
City, Country Cuernavaca, MX Compared to national average
+ 3.7%
City, Country San Luis Potosi, MX Compared to national average
-1.4%
City, Country Mexicali, MX Compared to national average
-4.8%
Employees with Public Relations Manager in their job title in Queretaro, MX earn an average of 6.9% more than the national average. The lower salaries can be found in Guadalajara, MX (5.3% less), Mexicali, MX (4.8% less), Aguascalientes, MX (4.4% less), San Luis Potosi, MX (1.4% less).

Understand the base salary paid range for a Public Relations Manager in Zacatecas, MX

Average Base Salary

Core compensation

602438
1230347
943373
The chart shows the base salary for Public Relations Manager in Zacatecas ranges from MXN$602K to MXN$1,230K with the average base salary of MXN$943K. The basic salary is the employee minimum income you can expect to earn in exchange for your time or services. This is the amount earned before adding benefits, bonuses, or compensation. The base salary of the Public Relations Manager may get paid difference by industry, location, and factors.