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As of August 01, 2026, the average salary for a Consumer Insights Analyst IV in California is $151,000 per year, which breaks down to an hourly rate of $73.
However, a Consumer Insights Analyst IV's salary can vary significantly. Here’s a look at the typical salary range:
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Consumer Insights Analyst IV Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $167,200 | $13,933 | $3,215 | $80 |
| Average | $151,000 | $12,583 | $2,904 | $73 |
| 25th Percentile | $147,100 | $12,258 | $2,829 | $71 |
National Radio Astronomy Observatory - ALAMEDA, NM
UF Health - JULINGTON CREEK, FL
National Radio Astronomy Observatory - ALAMEDA, NM
Geodis - BRENTWOOD, TN
A Consumer Insights Analyst IV's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, and company size can directly affect your earning potential.
Experience is a primary driver of a Consumer Insights Analyst IV's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Job Role | Years of Experience | Average Salary |
|---|---|---|
| Consumer Insights Analyst II | 2-4 years | $85,165 |
| Consumer Insights Analyst III | 4-7 years | $112,168 |
| Consumer Insights Analyst IV | 7+ years | $150,928 |
| Consumer Insights Supervisor | 7+ years | $120,467 |
| Consumer Insights Manager | 7+ years | $136,851 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Consumer Insights Analyst IVs. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
Consumer Insights Analyst IV salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $169,036. While startup companies pay approximate $143,000.
| Company Size | Employees | Average Salary |
|---|---|---|
| Startup | 1~50 | $143,000 |
| Growth Stage | 51~500 | $151,240 |
| Established | 501~5000 | $163,234 |
| Enterprise | 5000+ | $169,036 |
For Consumer Insights Analyst IV roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Aerospace & Defense and Biotechnology sectors offer the strongest compensation, at 20% above the average. In contrast, Consumer Insights Analyst positions in Hospitality & Leisure or Transportation typically offer lower base pay, as these industries often view Consumer Insights Analyst IV as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Aerospace & Defense | $181,200 | $87.0 | 20% |
Understanding how a Consumer Insights Analyst IV's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $167,200 | $13,933 | $3,215 | $80 |
| Average | $151,000 | $12,583 | $2,904 | $73 |
| 25th Percentile | $147,100 | $12,258 | $2,829 | $71 |
For a Consumer Insights Analyst IV, the most direct path to higher earnings is advancing to the Consumer Insights Supervisor role. This promotion typically comes with a significant pay increase, bringing the average annual salary to $120,500 - a projected growth of -20% over your current level.
Ready to take the next step in your career? Browse thousands of current Consumer Insights Analyst IV job openings on our job board. Use the search bar below to find your perfect match.
University of Pittsburgh
OAKLAND, PA
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National Radio Astronomy Observatory
ALBUQUERQUE, NM
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Marriott
MARCO ISLAND, FL
ACV, INC.
BUFFALO, NY
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BAYTOWN, TX
ICSI | BAYTOWN, TX
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STARLIMS
FLORIDA, FL
STARLIMS | FLORIDA, FL
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