As of August 01, 2026, the average salary for a Consumer Insights Director in the United States is $189,500 per year, which breaks down to an hourly rate of $91.
However, a Consumer Insights Director's salary can vary significantly. Here’s a look at the typical salary range:
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A Consumer Insights Director's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, and company size can directly affect your earning potential.
Experience is a primary driver of a Consumer Insights Director's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Job Role | Years of Experience | Average Salary |
|---|---|---|
| Consumer Insights Supervisor | 7+ years | $109,218 |
| Consumer Insights Manager | 7+ years | $124,072 |
| Consumer Insights Senior Manager | 7+ years | $162,596 |
| Consumer Insights Director | 7+ years | $189,408 |
| Vice President of Consumer Insights | 7+ years | $220,139 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Consumer Insights Directors. For example, consider the average annual salaries in these key locations:
Demanded Skills for the Role:
| Skills | Demand Percentage |
|---|---|
| Collaboration | 6.67% |
| Data Domain | 6.67% |
| Quality Assurance | 6.67% |
| Skill | Salary | Salary % Increase |
|---|---|---|
|
Technical Documentation
|
$227,400 |
20%
|
|
Quality Assurance
|
$198,975 |
5%
|
|
Change Management
|
$193,290 |
2%
|
|
Collaboration
|
$193,290 |
2%
|
|
Tableau
|
$191,395 |
1%
|
|
SQL
|
$189,500 |
0%
|
Consumer Insights Director salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $212,134. While startup companies pay approximate $179,461.
| Company Size | Employees | Average Salary |
|---|---|---|
| Startup | 1~50 | $179,461 |
| Growth Stage | 51~500 | $189,801 |
| Established | 501~5000 | $204,853 |
| Enterprise | 5000+ | $212,134 |
For Consumer Insights Director roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Construction and Healthcare sectors offer the strongest compensation, at 20% above the average. In contrast, Consumer Insights Director positions in Edu., Gov't. & Nonprofit or Hospitality & Leisure typically offer lower base pay, as these industries often view Consumer Insights Director as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Construction | $227,400 | $109.0 | 20% |
| Healthcare | $217,925 | $105.0 | 15% |
| Aerospace & Defense | $212,240 | $102.0 | 12% |
| Retail & Wholesale | $208,450 | $100.0 | 10% |
| Energy & Utilities | $204,660 | $98.0 | 8% |
Understanding how a Consumer Insights Director's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on August 01, 2026For a Consumer Insights Director, the most direct path to higher earnings is advancing to the Vice President of Consumer Insights role. This promotion typically comes with a significant pay increase, bringing the average annual salary to $220,200 - a projected growth of 16% over your current level.
Salaries for a Consumer Insights Director can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $185,305 in 2023 to around $179,124 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Consumer Insights Director salary trends, .
| Year | Average Annual Salary |
|---|---|
| 2022 |
View More
|
| 2023 | $185,305 |
| 2024 | $182,294 |
| 2025 | $179,124 |
| 2026 |
View More
|
| 2027 |
View More
|
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The Construction industry offers the highest average compensation for Consumer Insights Director roles, with salaries approximately 20% above the market median.
A Consumer Insights Director typically earns between $182,900 and $230,300 annually, with a midpoint of $205,600. In comparison, a VP should generally earn significantly more, reflecting their higher responsibilities and leadership role. A common expectation is that a VP's salary could exceed a director's by at least 20-30%, depending on the industry and company size.
Generally speaking, managers typically earn between $40,000 and $112,000. In contrast, Consumer Insights Directors have a significantly higher salary range, with a minimum of $182,900, a mid-salary of $205,600, and a maximum of $230,300. This indicates that directors are generally compensated more than managers.
The highest salary for a Consumer Insights Director is $230,300. The salary range for this position typically falls between $182,900 and $205,600, reflecting the varying levels of experience and responsibility within the role.
The Director of Consumer Insights decodes market trends, identifies consumer needs, and shapes product development. This role is crucial for driving strategy and innovation. With a salary range of $182,900 to $230,300, it offers a rewarding opportunity for data-driven storytellers who excel at uncovering actionable insights and making a significant impact.
Employees in the role of Consumer Insights Director typically earn between $182,900 and $230,300 annually, with a median salary of $205,600. This range reflects the varying levels of experience and expertise within the field. The top earners can exceed the maximum salary, depending on their specific contributions and the organization.
A Consumer Insights Director typically earns between $182,900 and $230,300 annually, with a median salary of $205,600. This role often commands higher salaries in major cities, reflecting the demand for skilled professionals in consumer analytics and market research.
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