Consumer Insights Director Salary in East Kingston, New Hampshire

The Consumer Insights Director leads insights team in market research initiatives focused on using customer, sales, brand, industry trends, and other significant data in statistical analysis. Develops and directs customer/consumer insights strategic projects to collect, study and utilize data reflecting customer behaviors, sentiments, trends, and preferences to support product development decisions and shape marketing actions. Being a Consumer Insights Director interprets research findings and marketing program results into insights and guidance for strategic product development. Designs and implements qualitative and quantitative research projects and methodologies including focus groups, interviews, and surveys that yield data required for developing insights to measure customer perceptions and satisfaction. In addition, Consumer Insights Director requires a bachelor's degree. Typically reports to top management. The Consumer Insights Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Working as a Consumer Insights Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

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