How much does an Digital and E-commerce Marketing Director make in La Crosse, WI? The average Digital and E-commerce Marketing Director salary in La Crosse, WI is $174,600 as of May 28, 2024, but the range typically falls between $155,000 and $198,000. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.

Digital and E-commerce Marketing Director Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Digital and E-commerce Marketing Director Salary $137,155 La Crosse,WI May 28, 2024
25th Percentile Digital and E-commerce Marketing Director Salary $155,000 La Crosse,WI May 28, 2024
50th Percentile Digital and E-commerce Marketing Director Salary $174,600 La Crosse,WI May 28, 2024
75th Percentile Digital and E-commerce Marketing Director Salary $198,000 La Crosse,WI May 28, 2024
90th Percentile Digital and E-commerce Marketing Director Salary $219,304 La Crosse,WI May 28, 2024
25% $155,000 10% $137,155 90% $219,304 75% $198,000 $174,600 50%(Median) Didn’t find job title? Click
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Job Description

The Digital and E-commerce Marketing Director oversees digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience. Develops marketing plans and directs the implementation of the e-commerce vision and strategy for achieving corporate sales and conversion goals. Being a Digital and E-commerce Marketing Director deploys SEO tools and methods to ensure e-commerce website is optimized for searching and performance responsiveness as well as delivering visual appeal and compelling content. Utilizes messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers. In addition, Digital and E-commerce Marketing Director tracks and measures program effectiveness to drive improvement or develop new offerings. Requires a bachelor's degree. Typically reports to senior management. The Digital and E-commerce Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Working as a Digital and E-commerce Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

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Job Openings for Digital and E-commerce Marketing Director in La Crosse, WI
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Career Path for this job

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    Digital and E-commerce Marketing Senior Manager


    Bachelor's Degree

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    Digital and E-commerce Marketing Director


    Bachelor's Degree

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Average Base Salary

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155000
198000
174600

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
167900
225600
193900
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Digital and E-commerce Marketing Director in La Crosse, WI. The base salary for Digital and E-commerce Marketing Director ranges from $155,000 to $198,000 with the average base salary of $174,600. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $167,900 to $225,600 with the average total cash compensation of $193,900.
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155000
198000

 

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About La Crosse, Wisconsin    La Crosse is located on the western border of the midsection of Wisconsin, on a broad alluvial plain along the east side of the Mississippi River. The....More

La Crosse, Wisconsin  area prices were up 1.3% from a year ago    View the Cost of Living in La Crosse, Wisconsin

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