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Digital Metrics/Analytics Marketing Manager Salary in the United States

How much does a Digital Metrics/Analytics Marketing Manager make in the United States?

As of August 01, 2026, the average salary for a Digital Metrics/Analytics Marketing Manager in the United States is $115,280 per year, which breaks down to an hourly rate of $55.

However, a Digital Metrics/Analytics Marketing Manager's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $140,192
  • Majority Range (25th-75th percentile): $106,570 to $128,320
  • Entry-Level (10th percentile): $98,640
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View as table View as graph 25% $106,570 10% $98,640 90% $140,192 75% $128,320 $115,280 50%(Median) Didn’t find job title? Click

Digital Metrics/Analytics Marketing Manager Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $128,320 $10,693 $2,468 $62
Average $115,280 $9,607 $2,217 $55
25th Percentile $106,570 $8,881 $2,049 $51
Check out Digital Metrics/Analytics Marketing Manager Job Openings in the United States
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Reach Media Inc - Columbus, OH

Search More Digital Metrics/Analytics Marketing Manager Jobs in the United States

Key Factors That Influence Digital Metrics/Analytics Marketing Manager Salaries

A Digital Metrics/Analytics Marketing Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, and company size can directly affect your earning potential.

How Experience Level Affects Digital Metrics/Analytics Marketing Manager Salaries?

Experience is a primary driver of a Digital Metrics/Analytics Marketing Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Digital Marketing Specialist IV (7+ years): $119,758
  • Digital Customer Acquisition Team Leader (7+ years): $103,844
  • Digital Metrics/Analytics Marketing Manager (7+ years): $115,276
  • Digital Metrics/Analytics Marketing Senior Manager (7+ years): $165,781
  • Digital Customer Acquisition Director (7+ years): $203,577
Job Role Years of Experience Average Salary
Digital Marketing Specialist IV7+ years$119,758
Digital Customer Acquisition Team Leader7+ years$103,844
Digital Metrics/Analytics Marketing Manager7+ years$115,276
Digital Metrics/Analytics Marketing Senior Manager7+ years$165,781
Digital Customer Acquisition Director7+ years$203,577
$119,758 Digital M...
$103,844 Digital C...
$115,276 Digital M...
$165,781 Digital M...
$203,577 Digital C...
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What Am I Worth?

Top Paying Cities for Digital Metrics/Analytics Marketing Managers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $145,400
  • San Francisco: $143,810
  • Oakland: $140,780

What Skills Can Increase a Digital Metrics/Analytics Marketing Manager's Salary?

Demanded Skills for the Role:

  • Analysis (Mentioned in 4.15% Job Postings): Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.
  • Google Analytics (Mentioned in 2.48% Job Postings): Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes.
  • Public Relations (Mentioned in 1.53% Job Postings): Public relations (PR) is the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising. But now, advertising is also a part of greater PR Activities. An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a positive or favorable view about the organization, its leadership, products, or political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies, government, and public officials as PIOs and nongovernmental organizations, and nonprofit organizations. Jobs central to public relations include account coordinator, account executive, account supervisor, and media relations manager.
See More Skills
Skills Demand Percentage
Analysis 4.15%
Google Analytics 2.48%
Public Relations 1.53%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Digital Metrics/Analytics Marketing Manager's salary.
  • Data Processing: Can increase your salary by up to 7%.
  • Product Marketing: Can increase your salary by up to 4%.
  • Commitment: Can increase your salary by up to 3%.
Skill Salary Salary % Increase
Data Processing
$123,350
7%
Product Marketing
$119,891
4%
Commitment
$118,738
3%
Prioritization
$118,738
3%
Storytelling
$117,586
2%
Leadership
$117,586
2%
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Digital Metrics/Analytics Marketing Manager Salary by Company Size: Startups vs. Enterprise

Digital Metrics/Analytics Marketing Manager salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $129,049. While startup companies pay approximate $109,173.

Digital Metrics/Analytics Marketing Manager Salary by Company Size

Company Size Employees Average Salary
Startup1~50$109,173
Growth Stage51~500$115,463
Established501~5000$124,620
Enterprise5000+$129,049

Digital Metrics/Analytics Marketing Manager Salary by Industry: Top Paying Sectors

For Digital Metrics/Analytics Marketing Manager roles, the industry you choose can affect earning potential by as much as 60% (the gap between the highest and lowest paying industries). Data shows that the Software & Networking and Financial Services sectors offer the strongest compensation, at 30% above the average. In contrast, Digital Metrics/Analytics Marketing Manager positions in Retail & Wholesale or Edu., Gov't. & Nonprofit typically offer lower base pay, as these industries often view Digital Metrics/Analytics Marketing Manager as a support function rather than a direct revenue driver.

The top paying industries for a Digital Metrics/Analytics Marketing Manager

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Software & Networking$149,864$72.030%
Financial Services$144,100$69.025%
Biotechnology$138,336$67.020%
Pharmaceuticals$138,336$67.020%
Internet$132,572$64.015%

Digital Metrics/Analytics Marketing Manager Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Digital Metrics/Analytics Marketing Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on August 01, 2026

Digital Metrics/Analytics Marketing Manager Salary Growth & Career Path

Promotions are the fastest way to increase your earnings. As a Digital Metrics/Analytics Marketing Manager, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.

Digital Metrics/Analytics Marketing Manager Salary Growth and Career Path
Next Step Role Estimate Salary Projected Raise
Digital Metrics/Analytics Marketing Senior Manager $165,800 44%
Marketing PPC/SEM Senior Manager $154,700 34%

Salary Trends for Digital Metrics/Analytics Marketing Manager

Salaries for a Digital Metrics/Analytics Marketing Manager can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $115,954 in 2023 to around $115,281 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Digital Metrics/Analytics Marketing Manager salary trends, .

Average Annual Salary of Digital Metrics/Analytics Marketing Manager Over Time

2022
$???
2023
$115,954
2024
$116,350
2025
$115,281
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $115,954
2024 $116,350
2025 $115,281
2026
View More
2027
View More

Most common benefits for Digital Metrics/Analytics Marketing Manager

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Digital Metrics/Analytics Marketing Manager

Here are companies hiring for Digital Metrics/Analytics Marketing Manager and their salaries, click below for more details.

Find Your Next Digital Metrics/Analytics Marketing Manager Job

Ready to take the next step in your career? Browse thousands of current Digital Metrics/Analytics Marketing Manager job openings on our job board. Use the search bar below to find your perfect match.

United States
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    Columbus, OH

    eviCore healthcare | Columbus, OH

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    5 Days Ago

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    Columbus, OH

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    Neurologist Locum Tenens Opportunity Near Columbus, OH. We are excited to offer a rewarding locum tenens opportunity for a Board Certified or Board Eligibl... more

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    Columbus, OH

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    11 Days Ago

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    Columbus, OH

    Maxim Healthcare | Columbus, OH

    Private duty nursing (PDN) allows medically fragile patients to receive quality, skilled nursing care in the comfort of their home: a setting preferred by ... more

    13 Days Ago

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    Columbus, OH

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    Columbus, OH

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    Customer Service Associate. We're seeking a Customer Service Associate to join our team and deliver a great shopping experience for every customer. Duties ... more

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FAQ about Digital Metrics/Analytics Marketing Manager

1. What industry pays the highest salary for Digital Metrics/Analytics Marketing Manager?

The Software & Networking industry offers the highest average compensation for Digital Metrics/Analytics Marketing Manager roles, with salaries approximately 30% above the market median.

2. What is the highest salary for a marketing analyst?

The highest salary for a Digital Metrics/Analytics Marketing Manager can reach up to $141,370 per year. This role involves overseeing the collection of consumer data and performing analytics to identify buying trends, ensuring effective marketing strategies are developed based on insights gained.

3. What does a marketing analytics manager do?

A Marketing Analytics Manager analyzes marketing data to generate actionable insights that enhance marketing strategies. Collaborating with cross-functional teams, they identify trends, optimize campaigns, and measure performance. The salary for this role typically ranges from $111,710 to $141,370, with a midpoint of $125,570, reflecting the importance of data-driven decision-making in marketing.

4. What is the highest salary for a digital marketing manager?

The highest salary for a Digital Metrics/Analytics Marketing Manager is $141,370. The top 10% of employees in this role earn more than $125,570, while the top 1% can exceed $111,710. This reflects the competitive nature of the digital marketing field and the value placed on analytics expertise.

5. Which digital marketing is highest paid?

Some of the highest-paying digital marketing roles include Digital Metrics/Analytics Marketing Manager, with salaries ranging from $111,710 to $141,370, and a mid-salary of $125,570. Key skills that contribute to these high salaries include Google Analytics, SEO, social media, content creation, and email marketing.

6. Is digital marketing a stressful job?

Managing client expectations is a pivotal and often stressful aspect of digital marketing. Clients come with their own sets of demands and expectations, frequently based on ambitious goals or influenced by rapidly evolving market trends. However, with a salary range of $111,710 to $141,370, the financial rewards can help mitigate some of that stress.

7. How much do marketing analytics people make in the US?

In the US, Digital Metrics/Analytics Marketing Managers earn between $111,710 and $141,370 annually, with a median salary of $125,570. This reflects the growing demand for skilled professionals in marketing analytics, highlighting the importance of data-driven decision-making in today's business landscape.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

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