Digital Strategy Director Salary in Hinckley, Minnesota

The Digital Strategy Director evaluates and recommends e-commerce investments & initiatives and leads the development of business cases and marketing plans. Develops policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Being a Digital Strategy Director partners with stakeholders across the organization to optimize digital channels. Identifies opportunities for innovation and expansion of customer engagement and revenue using data and analytics to study traffic, trends, customer touchpoints, and pain points. In addition, Digital Strategy Director prioritizes and plans technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to senior management. The Digital Strategy Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Working as a Digital Strategy Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

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