Digital Strategy Senior Manager Salary in Springfield, Massachusetts

The Digital Strategy Senior Manager provides support for evaluating e-commerce investments & initiatives and facilitates the development of business cases and marketing plans. Implements the policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Being a Digital Strategy Senior Manager partners with stakeholders across the organization to optimize digital channels. Compiles data and analytics to study traffic, trends, customer touchpoints, and pain points used to analyze opportunities for innovation and expansion of customer engagement and revenue. In addition, Digital Strategy Senior Manager plans and implements technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to a director. The Digital Strategy Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Working as a Digital Strategy Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. (Copyright 2024 Salary.com)

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