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Market Research/Intelligence /Insights - Intermediate Salary in the United States

How much does a Market Research/Intelligence /Insights - Intermediate make in the United States?

As of August 01, 2026, the average salary for a Market Research/Intelligence /Insights - Intermediate in the United States is $72,690 per year, which breaks down to an hourly rate of $35.

However, a Market Research/Intelligence /Insights - Intermediate's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $76,511
  • Majority Range (25th-75th percentile): $68,690 to $74,690
  • Entry-Level (10th percentile): $65,048
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View as table View as graph 25% $68,690 10% $65,048 90% $76,511 75% $74,690 $72,690 50%(Median) Didn’t find job title? Click

Market Research/Intelligence /Insights - Intermediate Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $74,690 $6,224 $1,436 $36
Average $72,690 $6,058 $1,398 $35
25th Percentile $68,690 $5,724 $1,321 $33
Check out Market Research/Intelligence /Insights - Intermediate Job Openings in the United States
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Key Factors That Influence Market Research/Intelligence /Insights - Intermediate Salaries

A Market Research/Intelligence /Insights - Intermediate's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education, and company size can directly affect your earning potential.

How Experience Level Affects Market Research/Intelligence /Insights - Intermediate Salaries?

Experience is a primary driver of a Market Research/Intelligence /Insights - Intermediate's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry Market Research Analyst (0-2 years): $61,070
  • Market Research/Intelligence /Insights - Intermediate (2-4 years): $72,700
  • Market and Competitive Intelligence Analyst III (4-7 years): $101,634
  • Market and Competitive Intelligence Analyst IV (7+ years): $134,274
  • Market and Competitive Intelligence Junior Manager (7+ years): $107,671
Job Role Years of Experience Average Salary
Entry Market Research Analyst0-2 years$61,070
Market Research/Intelligence /Insights - Intermediate2-4 years$72,700
Market and Competitive Intelligence Analyst III4-7 years$101,634
Market and Competitive Intelligence Analyst IV7+ years$134,274
Market and Competitive Intelligence Junior Manager7+ years$107,671
$61,070 Entry Mar...
$72,700 Market Re...
$101,634 Market an...
$134,274 Market an...
$107,671 Market an...
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What Am I Worth?

Top Paying Cities for Market Research/Intelligence /Insights - Intermediates

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $91,690
  • San Francisco: $90,690
  • Oakland: $88,790

What Skills Can Increase a Market Research/Intelligence /Insights - Intermediate's Salary?

Demanded Skills for the Role:

  • Analysis (Mentioned in 10.62% Job Postings): Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.
  • Microsoft Office (Mentioned in 2.14% Job Postings): Microsoft Office is a suite of desktop productivity applications that is designed by Microsoft for business use. You can create documents containing text and images, work with data in spreadsheets and databases, create presentations and posters.
  • Qualitative Research (Mentioned in 1.22% Job Postings): Collecting and analyzing non-numerical data to understand the behavior and perception of customers and identify opportunities for new product development.
See More Skills
Skills Demand Percentage
Analysis 10.62%
Microsoft Office 2.14%
Qualitative Research 1.22%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Market Research/Intelligence /Insights - Intermediate's salary.
  • Consultancy: Can increase your salary by up to 12%.
  • Market Risk: Can increase your salary by up to 11%.
  • Insight: Can increase your salary by up to 7%.
Skill Salary Salary % Increase
Consultancy
$81,413
12%
Market Risk
$80,686
11%
Insight
$77,778
7%
Business Development
$77,778
7%
Qualitative Research
$77,051
6%
Collaboration
$77,051
6%
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Market Research/Intelligence /Insights - Intermediate Salary by Company Size: Startups vs. Enterprise

Market Research/Intelligence /Insights - Intermediate salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $81,372. While startup companies pay approximate $68,839.

Market Research/Intelligence /Insights - Intermediate Salary by Company Size

Company Size Employees Average Salary
Startup1~50$68,839
Growth Stage51~500$72,805
Established501~5000$78,579
Enterprise5000+$81,372

Market Research/Intelligence /Insights - Intermediate Salary by Industry: Top Paying Sectors

For Market Research/Intelligence /Insights - Intermediate roles, the industry you choose can affect earning potential by as much as 94% (the gap between the highest and lowest paying industries). Data shows that the Biotechnology and Software & Networking sectors offer the strongest compensation, at 35% above the average. In contrast, Market Research/Intelligence /Insights - Intermediate positions in Transportation or Hospitality & Leisure typically offer lower base pay, as these industries often view Market Research/Intelligence /Insights - Intermediate as a support function rather than a direct revenue driver.

The top paying industries for a Market Research/Intelligence /Insights - Intermediate

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Biotechnology$98,132$47.035%
Software & Networking$94,497$45.030%
Financial Services$90,862$44.025%
Internet$87,228$42.020%
Aerospace & Defense$81,413$39.012%

How Education impacts a Market Research/Intelligence /Insights - Intermediate's Salary?

Your level of education can impact your salary potential. While many Market Research/Intelligence /Insights - Intermediates enter the field with a Bachelor's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Market Research/Intelligence /Insights - Intermediate with a Bachelor's Degree is between $76,084 and $81,038).

Market Research/Intelligence /Insights - Intermediate Salaries by Degree Level

Typical Education for Market Research/Intelligence /Insights - Intermediate
Degree Level % of user with this level of education
No Diploma 0.2%
High School 1.3%
Associates 1.1%
Bachelors 47.7%
Masters 45.2%
Doctorate 4.5%
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Market Research/Intelligence /Insights - Intermediate Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Market Research/Intelligence /Insights - Intermediate's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on August 01, 2026

Market Research/Intelligence /Insights - Intermediate Salary Growth & Career Path

Promotions are the fastest way to increase your earnings. As a Market Research/Intelligence /Insights - Intermediate, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.

Market Research/Intelligence /Insights - Intermediate Salary Growth and Career Path
Next Step Role Estimate Salary Projected Raise
Marketing Data Scientist III $94,300 30%
Market and Competitive Intelligence Analyst III $101,700 40%

Salaries of jobs related to Market Research/Intelligence /Insights - Intermediate

Salary Trends for Market Research/Intelligence /Insights - Intermediate

Salaries for a Market Research/Intelligence /Insights - Intermediate can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $76,836 in 2023 to around $75,163 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Market Research/Intelligence /Insights - Intermediate salary trends, .

Average Annual Salary of Market Research/Intelligence /Insights - Intermediate Over Time

2022
$???
2023
$76,836
2024
$76,208
2025
$75,163
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $76,836
2024 $76,208
2025 $75,163
2026
View More
2027
View More

Most common benefits for Market Research/Intelligence /Insights - Intermediate

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Market Research/Intelligence /Insights - Intermediate

Here are companies hiring for Market Research/Intelligence /Insights - Intermediate and their salaries, click below for more details.

Find Your Next Market Research/Intelligence /Insights - Intermediate Job

Ready to take the next step in your career? Browse thousands of current Market Research/Intelligence /Insights - Intermediate job openings on our job board. Use the search bar below to find your perfect match.

United States
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FAQ about Market Research/Intelligence /Insights - Intermediate

1. What industry pays the highest salary for Market Research/Intelligence /Insights - Intermediate?

The Biotechnology industry offers the highest average compensation for Market Research/Intelligence /Insights - Intermediate roles, with salaries approximately 35% above the market median.

2. Do market researchers get paid well?

Market researchers can earn competitive salaries. For intermediate positions in Market Research/Intelligence/Insights, the salary range is between $72,190 and $90,890, with a median salary of approximately $80,890. This indicates that market researchers are generally well-compensated, especially as they gain experience and expertise in the field.

3. What is the highest paying analyst?

Top-paying market research and intelligence analyst roles typically offer salaries ranging from approximately $72,190 to $90,890. Factors such as advanced skills, industry expertise, and geographic location significantly influence these salary ranges, making positions like Senior Market Research Analysts particularly lucrative.

4. How much do data analytics consultants make in the US?

Data analytics consultants in the US typically earn between $72,190 and $90,890 annually, with a median salary of $80,890. This range reflects the intermediate level of expertise in market research, intelligence, and insights, providing a competitive compensation for professionals in this field.

5. Is market research a stressful job?

Market research can indeed be a stressful job due to tight deadlines, complex data, and diverse client needs. Many professionals in this field, earning between $72,190 and $90,890, face challenges that can lead to stress and burnout. Finding effective coping strategies is essential for maintaining a healthy work-life balance.

6. What is the salary of Insight and Analytics?

The salary for Insight and Analytics roles in Market Research/Intelligence/Insights typically ranges from £72,190 to £90,890, with a median salary of £80,890. This reflects the competitive nature of the field and the demand for skilled professionals in data analysis and insights generation.

7. Do marketing analysts get paid well?

Marketing Analysts can earn competitive salaries, especially as they gain experience. For intermediate roles, salaries range from a minimum of $72,190 to a maximum of $90,890, with a median salary of $80,890. This reflects the potential for growth in earnings as analysts advance in their careers, along with additional benefits.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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