Vice President of Market Research Salary in the United States

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Vice President of Market Research Salary

How much does a Vice President of Market Research make in the United States? The average Vice President of Market Research salary in the United States is $240,870 as of March 26, 2024, but the range typically falls between $216,940 and $265,210. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.

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Vice President of Market Research Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Vice President of Market Research Salary $195,153 US March 26, 2024
25th Percentile Vice President of Market Research Salary $216,940 US March 26, 2024
50th Percentile Vice President of Market Research Salary $240,870 US March 26, 2024
75th Percentile Vice President of Market Research Salary $265,210 US March 26, 2024
90th Percentile Vice President of Market Research Salary $287,370 US March 26, 2024
25% $216,940 10% $195,153 90% $287,370 75% $265,210 $240,870 50%(Median) Didn’t find job title? Click
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Check out Vice President of Market Research Job Openings in Columbus, Ohio

Vice President of Sales/Operations

Byer Steel - Cincinnati, OH

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Vice President of Sales/Operations

MRA Recruiting Services - Cincinnati, OH

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Vice President Operations

SSRG - Structural Systems Repair Group - Cincinnati, OH

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Vice President of Supply Chain

Ciresi & Morek - Cleveland, OH

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Job Description

The Vice President of Market Research evaluates current sales, industry, and consumer data and predicts future trends. Directs and oversees an organization's market research function. Being a Vice President of Market Research uses testing to gather data on market potential for new product concepts. Ensures that marketing efforts are focused on markets with high potential. In addition, Vice President of Market Research requires a bachelor's degree. Typically reports to top management. The Vice President of Market Research manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. (Copyright 2024 Salary.com)

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Career Path for this job

  1. Down a level:

    Market and Competitive Intelligence Director


    Bachelor's Degree

  2. This Job:

    Vice President of Market Research


    Bachelor's Degree

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Understand the total compensation opportunity for a Vice President of Market Research, base salary plus other pay elements

Average Base Salary

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216940
265210
240870

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
259680
347640
303520
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Vice President of Market Research in the United States. The base salary for Vice President of Market Research ranges from $216,940 to $265,210 with the average base salary of $240,870. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $259,680 to $347,640 with the average total cash compensation of $303,520.
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216940
265210

 

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Salary estimation for Vice President of Market Research at companies like : Kefid Machinery, Southwest Sunbay Land Company LLC, Unions

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