As of August 01, 2026, the average salary for an Entry Market Research Analyst in the United States is $61,100 per year, which breaks down to an hourly rate of $29.
However, an Entry Market Research Analyst's salary can vary significantly. Here’s a look at the typical salary range:
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An Entry Market Research Analyst's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education, and company size can directly affect your earning potential.
Experience is a primary driver of an Entry Market Research Analyst's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Job Role | Years of Experience | Average Salary |
|---|---|---|
| Entry Market Research Analyst | 0-2 years | $61,070 |
| Intermediate Market Research Analyst | 2-4 years | $72,700 |
| Market and Competitive Intelligence Analyst III | 4-7 years | $101,634 |
| Market and Competitive Intelligence Analyst IV | 7+ years | $134,274 |
| Market and Competitive Intelligence Junior Manager | 7+ years | $107,671 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Entry Market Research Analysts. For example, consider the average annual salaries in these key locations:
Demanded Skills for the Role:
| Skills | Demand Percentage |
|---|---|
| Analysis | 11.89% |
| SQL | 1.8% |
| Business Development | 1.13% |
| Skill | Salary | Salary % Increase |
|---|---|---|
|
Digital Marketing
|
$65,988 |
8%
|
|
Clinical Research
|
$65,988 |
8%
|
|
CRM
|
$65,377 |
7%
|
|
Google Analytics
|
$64,766 |
6%
|
|
Tableau
|
$64,155 |
5%
|
|
SQL
|
$64,155 |
5%
|
Entry Market Research Analyst salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $68,398. While startup companies pay approximate $57,863.
| Company Size | Employees | Average Salary |
|---|---|---|
| Startup | 1~50 | $57,863 |
| Growth Stage | 51~500 | $61,197 |
| Established | 501~5000 | $66,050 |
| Enterprise | 5000+ | $68,398 |
For Entry Market Research Analyst roles, the industry you choose can affect earning potential by as much as 80% (the gap between the highest and lowest paying industries). Data shows that the Energy & Utilities and Financial Services sectors offer the strongest compensation, at 25% above the average. In contrast, Entry Market Research Analyst positions in Transportation or Edu., Gov't. & Nonprofit typically offer lower base pay, as these industries often view Entry Market Research Analyst as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Energy & Utilities | $76,375 | $37.0 | 25% |
| Financial Services | $73,320 | $35.0 | 20% |
| Insurance | $73,320 | $35.0 | 20% |
| Pharmaceuticals | $73,320 | $35.0 | 20% |
| Aerospace & Defense | $70,265 | $34.0 | 15% |
Your level of education can impact your salary potential. While many Entry Market Research Analysts enter the field with a Bachelor's Degree degree, higher education can lead to more specialized and higher-paying roles.
According to our 100% employer-reported salary data, the median salary for an Entry Market Research Analyst with a Bachelor's Degree is between $62,524 and $66,073).
Entry Market Research Analyst Salaries by Degree Level
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 0.2% |
| High School | 1.5% |
| Associates | 1.2% |
| Bachelors | 63.0% |
| Masters | 32.4% |
| Doctorate | 1.7% |
Understanding how an Entry Market Research Analyst's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on August 01, 2026Promotions are the fastest way to increase your earnings. As an Entry Market Research Analyst, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.
| Next Step Role | Estimate Salary | Projected Raise |
|---|---|---|
| Marketing Data Scientist II | $79,200 | 30% |
| Intermediate Market Research Analyst | $72,700 | 19% |
Salaries for an Entry Market Research Analyst can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $63,765 in 2023 to around $63,124 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Entry Market Research Analyst salary trends, .
| Year | Average Annual Salary |
|---|---|
| 2022 |
View More
|
| 2023 | $63,765 |
| 2024 | $63,851 |
| 2025 | $63,124 |
| 2026 |
View More
|
| 2027 |
View More
|
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The Energy & Utilities industry offers the highest average compensation for Entry Market Research Analyst roles, with salaries approximately 25% above the market median.
In the US, an Entry Market Research Analyst typically earns between $60,300 and $74,700 annually, with a median salary of around $66,900. This reflects a more focused range for entry-level positions compared to broader marketing analyst salaries, which can reach up to $113,500 for top earners.
The minimum salary for an Entry Market Research Analyst in the US is $60,300. The mid-range salary is $66,900, while the maximum salary can go up to $74,700. This data reflects the typical earnings for this role, which may vary based on experience and location.
Yes, a marketing analyst is typically an entry-level position. This role involves coordinating client appreciation and marketing events, responding to ad hoc requests, and managing ongoing projects. The salary for an entry-level market research analyst ranges from $60,300 to $74,700, with a midpoint of $66,900.
The highest salary for a Market Research Analyst is $74,700. The top 10% of employees in this field earn more than $66,900 annually, while the top 1% can exceed $74,700 per year.
Market Research Analysts may experience stress due to tight deadlines, data accuracy demands, and evolving market trends. With salaries ranging from $60,300 to $74,700, it's essential to manage stress effectively by prioritizing tasks, maintaining clear communication with stakeholders, and regularly reviewing workload and expectations.
Marketing Analysts generally receive competitive salaries, especially as they gain experience. For entry-level positions, salaries range from $60,300 to $74,700, with a median salary of $66,900. As analysts progress in their careers, their earnings can increase significantly, reflecting their growing expertise and contributions.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
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