Marketing Planning and Operations Senior Manager Salary in Norway, Michigan

The Marketing Planning and Operations Senior Manager translates the marketing vision into specific projects, action plans, and tactics. Manages the projects and execution of marketing objectives, strategies, programs, and policies for all products and services for the organization. Being a Marketing Planning and Operations Senior Manager establishes robust data streams and analytical processes to track and Identify changes in customers, competitors, and business climate and enable responsive marketing activities. Oversees critical marketing functions to ensure the information and support for programs are effectively delivered. In addition, Marketing Planning and Operations Senior Manager develops effective marketing teams and scalable processes to execute short-term and long-term marketing plans. Manages vendor selection, relationships, and budgets. Typically requires a bachelor's degree. Typically reports to a director. The Marketing Planning and Operations Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Working as a Marketing Planning and Operations Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. (Copyright 2024 Salary.com)

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