Media Planner IV Salary in Chicopee, Massachusetts

The Media Planner IV coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Responsible for maximizing the impact of advertising campaigns. Being a Media Planner IV negotiates media buys, pricing, and media placement scheduling with vendors. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. In addition, Media Planner IV collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. Being a Media Planner IV work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. Working as a Media Planner IV typically requires 7+ years of related experience. (Copyright 2024 Salary.com)

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