How much does a Media Planner IV make in the United States? The average Media Planner IV salary in the United States is $126,590 as of March 26, 2024, but the range typically falls between $108,790 and $142,890. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Percentile | Salary | Location | Last Updated |
10th Percentile Media Planner IV Salary | $92,584 | US | March 26, 2024 |
25th Percentile Media Planner IV Salary | $108,790 | US | March 26, 2024 |
50th Percentile Media Planner IV Salary | $126,590 | US | March 26, 2024 |
75th Percentile Media Planner IV Salary | $142,890 | US | March 26, 2024 |
90th Percentile Media Planner IV Salary | $157,730 | US | March 26, 2024 |
The Media Planner IV coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Responsible for maximizing the impact of advertising campaigns. Being a Media Planner IV negotiates media buys, pricing, and media placement scheduling with vendors. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. In addition, Media Planner IV collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. Being a Media Planner IV work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. Working as a Media Planner IV typically requires 7+ years of related experience. (Copyright 2024 Salary.com)
4 - 7 years experience
Bachelor's Degree
7 + years experience
Bachelor's Degree
Salary.com's CompAnalyst platform offers:
Job Title | Experience | EDUCATION | Salary Compared to This Job |
---|---|---|---|
Job Title Leadership Development & Planning Analyst IV | Experience 7 + | EducationBachelors | Salary Compared to This Job |
Job Title Media Planning Analyst I | Experience 0 - 2 | EducationBachelors | Salary Compared to This Job |
Job Title Media Planning Analyst II | Experience 2 - 4 | EducationBachelors | Salary Compared to This Job |
Job Title Media Planning Analyst III | Experience 4 - 7 | EducationBachelors | Salary Compared to This Job |
Job Title Media Planning Manager | Experience 5 + | EducationBachelors | Salary Compared to This Job |
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