As of November 01, 2025, the average salary for a Channel Marketing Manager in the United States is $120,849 per year, which breaks down to an hourly rate of $58.
However, a Channel Marketing Manager's salary can vary significantly. Here’s a look at the typical salary range:
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A Channel Marketing Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a Channel Marketing Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Entry Level Channel Marketing Manager | $116,971 |
| Intermediate Level Channel Marketing Manager | $117,437 |
| Senior Level Channel Marketing Manager | $118,524 |
| Specialist Level Channel Marketing Manager | $119,765 |
| Expert Level Channel Marketing Manager | $121,344 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Channel Marketing Managers. For example, consider the average annual salaries in these key locations:
Understanding how a Channel Marketing Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on November 01, 2025
| Median | % of Total | |
|---|---|---|
| Base Salary | $120,849 | 57.0% |
| Bonus | $34,034 | 16.0% |
| Median | % of Total | |
|---|---|---|
| Social Security | $11,849 | 5.6% |
| 401K/403B | $6,505 | 3.1% |
| Disability | $3,098 | 1.5% |
| Healthcare | $8,352 | 3.9% |
| Pension | $8,364 | 3.9% |
| Time Off | $19,063 | 9.0% |
| Total Compensation | $212,113 | 100% |
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A Channel Marketing Manager's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Channel Marketing Manager earns the most in San Jose, CA, where the annual salary of a Channel Marketing Manager is $152,427.
The highest pay for Channel Marketing Manager is $152,245.
The lowest pay for Channel Marketing Manager is $100,891.
Manages the third-party or channel marketing activities of a company's products and services. Implements channel-specific marketing strategies to increase brand visibility and awareness and reach new markets. Analyzes sales and marketing metrics to determine the effectiveness of marketing channels, measure the return on investment (ROI), and adjust or improve the marketing strategy. Guides and oversees the research of competitor activities, industry trends, and consumer behaviors to identify joint partner or channel opportunities. Administers materials to assist channel partners with onboarding, training, and product support to develop effective relationships and align marketing efforts. Evaluates marketing proposals and monitors and manages the allocated channel marketing budget. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
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