As of July 01, 2026, the average salary for a Database Marketing Analyst II in California is $76,325 per year, which breaks down to an hourly rate of $37.
However, a Database Marketing Analyst II's salary can vary significantly. Here’s a look at the typical salary range:
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Database Marketing Analyst II Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $81,236 | $6,770 | $1,562 | $39 |
| Average | $76,325 | $6,360 | $1,468 | $37 |
| 25th Percentile | $70,282 | $5,857 | $1,352 | $34 |
Abacus - San Francisco, CA
Grateful Care ABA - RICHMOND, IN
Strategic Behavioral Solutions - AUBURN, MA
Michigan Learning Community - HOWELL, MI
A Database Marketing Analyst II's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, and company size can directly affect your earning potential.
Experience is a primary driver of a Database Marketing Analyst II's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Entry Level Database Marketing Analyst II | $74,341 |
| Intermediate Level Database Marketing Analyst II | $74,521 |
| Senior Level Database Marketing Analyst II | $76,325 |
| Specialist Level Database Marketing Analyst II | $78,158 |
| Expert Level Database Marketing Analyst II | $78,891 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Database Marketing Analyst IIs. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
Database Marketing Analyst II salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $85,369. While startup companies pay approximate $72,197.
| Company Size | Employees | Average Salary |
|---|---|---|
| Startup | 1~50 | $72,197 |
| Growth Stage | 51~500 | $76,360 |
| Established | 501~5000 | $82,440 |
| Enterprise | 5000+ | $85,369 |
For Database Marketing Analyst II roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Financial Services and Energy & Utilities sectors offer the strongest compensation, at 20% above the average. In contrast, Database Marketing Analyst positions in Telecom or Edu., Gov't. & Nonprofit typically offer lower base pay, as these industries often view Database Marketing Analyst II as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Financial Services | $91,590 | $44.0 | 20% |
| Energy & Utilities | $87,774 | $42.0 | 15% |
| Biotechnology | $83,958 | $40.0 | 10% |
| Insurance | $83,958 | $40.0 | 10% |
| Aerospace & Defense | $80,142 | $39.0 | 5% |
Understanding how a Database Marketing Analyst II's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $81,236 | $6,770 | $1,562 | $39 |
| Average | $76,325 | $6,360 | $1,468 | $37 |
| 25th Percentile | $70,282 | $5,857 | $1,352 | $34 |
For a Database Marketing Analyst II, the most direct path to higher earnings is advancing to the Database Marketing Analyst III role. This promotion typically comes with a significant pay increase, bringing the average annual salary to $103,694 - a projected growth of 36% over your current level.
Ready to take the next step in your career? Browse thousands of current Database Marketing Analyst II job openings on our job board. Use the search bar below to find your perfect match.
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