Salary AI Book a Demo
upper level job

Database Marketing Analyst II Salary in the United States

How much does a Database Marketing Analyst II make in the United States?

As of August 01, 2026, the average salary for a Database Marketing Analyst II in the United States is $69,192 per year, which breaks down to an hourly rate of $33.

However, a Database Marketing Analyst II's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $77,693
  • Majority Range (25th-75th percentile): $63,711 to $73,642
  • Entry-Level (10th percentile): $58,721
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Database Marketing Analyst II Salaries

A Database Marketing Analyst II's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Database Marketing Analyst II Salaries?

Experience is a primary driver of a Database Marketing Analyst II's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $67,392
  • Early Career (1-2 years): $67,556
  • Mid-Level (2-4 years): $69,192
  • Senior-Level (5-8 years): $70,852
  • Expert (over 8 years): $71,517
Levels Salary
Entry Level Database Marketing Analyst II$67,392
Intermediate Level Database Marketing Analyst II$67,556
Senior Level Database Marketing Analyst II$69,192
Specialist Level Database Marketing Analyst II$70,852
Expert Level Database Marketing Analyst II$71,517
View as Graph

How Do Database Marketing Analyst IIs Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Database Marketing Analyst IIs. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $76,609.
  • California: $76,319.
  • Massachusetts: $75,302.

Top Paying Cities for Database Marketing Analyst II

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $87,272
  • San Francisco: $86,316
  • Oakland: $84,497

What Skills Can Increase a Database Marketing Analyst II's Salary?

Demanded Skills for the Role:

  • Analysis (Mentioned in 14% Job Postings): Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.
  • Data Analytics (Mentioned in 2.24% Job Postings): Data analysis is a process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making. Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names, and is used in different business, science, and social science domains. In today's business world, data analysis plays a role in making decisions more scientific and helping businesses operate more effectively. Data mining is a particular data analysis technique that focuses on modeling and knowledge discovery for predictive rather than purely descriptive purposes, while business intelligence covers data analysis that relies heavily on aggregation, focusing mainly on business information. In statistical applications, data analysis can be divided into descriptive statistics, exploratory data analysis (EDA), and confirmatory data analysis (CDA). EDA focuses on discovering new features in the data while CDA focuses on confirming or falsifying existing hypotheses. Predictive analytics focuses on application of statistical models for predictive forecasting or classification, while text analytics applies statistical, linguistic, and structural techniques to extract and classify information from textual sources, a species of unstructured data. All of the above are varieties of data analysis.
  • Marketing Analytics (Mentioned in 1.72% Job Postings): A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis.
Skills Demand Percentage
Analysis 14%
Data Analytics 2.24%
Marketing Analytics 1.72%
See More Skills

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Database Marketing Analyst II's salary.

  • Marketing Automation: Can increase your salary by up to 9%.
  • Economics: Can increase your salary by up to 8%.
  • Leadership: Can increase your salary by up to 7%.
Skill Salary Salary % Increase
Marketing Automation $75,419
9%
Economics $74,727
8%
Leadership $74,035
7%
Get Latest Data

Database Marketing Analyst II Salary by Company Size: Startups vs. Enterprise

Database Marketing Analyst II salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $77,456. While startup companies pay approximate $65,526.

Database Marketing Analyst II Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $65,526
Growth Stage 51~500 $69,302
Established 501~5000 $74,798
Enterprise 5000+ $77,456

Database Marketing Analyst II Salary by Industry: Top Paying Sectors

For Database Marketing Analyst II roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Financial Services and Energy & Utilities sectors offer the strongest compensation, at 20% above the average. In contrast, Database Marketing Analyst positions in Telecom or Edu., Gov't. & Nonprofit typically offer lower base pay, as these industries often view Database Marketing Analyst II as a support function rather than a direct revenue driver.

The top paying industries for a Database Marketing Analyst II

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Financial Services$83,030$40.020%
Energy & Utilities$79,571$38.015%
Biotechnology$76,111$37.010%
Insurance$76,111$37.010%
Aerospace & Defense$72,652$35.05%

How Education impacts an Database Marketing Analyst II's Salary?

Your level of education can impact your salary potential. While many Database Marketing Analyst II enter the field with a Bachelor's Degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for an Database Marketing Analyst II with a Bachelor's Degree is between $70,860 and $75,862.

Database Marketing Analyst II Salaries by Degree Level

Typical Education for Database Marketing Analyst II
Degree Level % of user with this level of education
No Diploma 0.2%
High School 3.1%
Associates 1.9%
Bachelors 57.1%
Masters 37.0%
Doctorate 0.8%
View as Graph

Database Marketing Analyst II Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Database Marketing Analyst II's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on August 01, 2026
$63,711
Average $69,192/year
$73,642
$5,309
Average $5,766/month
$6,137
$1,225
Average $1,331/week
$1,416
$31
Average $33/hour
$35
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $73,642 $6,137 $1,416 $35
Average $69,192 $5,766 $1,331 $33
25th Percentile $63,711 $5,309 $1,225 $31

Database Marketing Analyst II Salary Growth & Career Path

Database Marketing Analyst II

Next Role

Advancement

For a Database Marketing Analyst II, the most direct path to higher earnings is advancing to the Database Marketing Analyst III role. This promotion typically comes with a significant pay increase, bringing the average annual salary to $93,996 - a projected growth of 36% over your current level.

Most common benefits for Database Marketing Analyst II

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Database Marketing Analyst II

Here are companies hiring for Database Marketing Analyst II and their salaries, click below for more details.

Find Your Next Database Marketing Analyst II Job

Ready to take the next step in your career? Browse thousands of current Database Marketing Analyst II job openings on our job board. Use the search bar below to find your perfect match.

For Employees

Analyze the market and your qualifications to negotiate your salary with confidence.

Get a Salary Increase

Search thousands of open positions to find your next opportunity.

Search Job Openings

For Employers

Individualize employee pay based on unique job requirements and personal qualifications.

Adjust Employee Salary

Get the latest market price for benchmark jobs and jobs in your industry.

Price My Industry Jobs

FAQ about Database Marketing Analyst II

1. Where can a Database Marketing Analyst II earn the most?

A Database Marketing Analyst II's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Database Marketing Analyst II earns the most in San Jose, CA, where the annual salary of a Database Marketing Analyst II is $87,272.

2. What is the highest pay for Database Marketing Analyst II?

The highest pay for Database Marketing Analyst II is $77,693.

3. What is the lowest pay for Database Marketing Analyst II?

The lowest pay for Database Marketing Analyst II is $58,721.

4. What are the responsibilities of Database Marketing Analyst II?

Leverages marketing database to drive strategic growth and enhance engagement through data-driven insights. Performs deep segmentation to identify high-value audiences, ensuring that promotional efforts reach the most receptive consumers at the optimal time. Monitors campaign metrics and provides actionable reports that quantify the return on investment for various outreach initiatives. Maintains data integrity and hygiene to ensure that predictive models and mailing lists remain accurate and effective. Requires a bachelor's degree. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience.

5. What industry pays the highest salary for Database Marketing Analyst II?

The Financial Services industry offers the highest average compensation for Database Marketing Analyst II roles, with salaries approximately 20% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

Are you an HR manager or compensation specialist?

Salary.com's CompAnalyst platform offers:

  • Detailed skills and competency reports for specific positions
  • Job and employee pricing reports
  • Compensation data tools, salary structures, surveys and benchmarks.
Learn about CompAnalyst