How much does a Media Planning Manager make in Brookline, MA? The average Media Planning Manager salary in Brookline, MA is $147,094 as of February 26, 2024, but the range typically falls between $127,070 and $172,641. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

Media Planning Manager Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Media Planning Manager Salary $108,839 Brookline,MA February 26, 2024
25th Percentile Media Planning Manager Salary $127,070 Brookline,MA February 26, 2024
50th Percentile Media Planning Manager Salary $147,094 Brookline,MA February 26, 2024
75th Percentile Media Planning Manager Salary $172,641 Brookline,MA February 26, 2024
90th Percentile Media Planning Manager Salary $195,900 Brookline,MA February 26, 2024
25% $127,070 10% $108,839 90% $195,900 75% $172,641 $147,094 50%(Median) Didn’t find job title? Click
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What skills does a Media Planning Manager need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Insight: Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.

2.

Copywriting: Copywriting is the act, or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Copywriters help create billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers, social media posts, and other marketing communications.

3.

A/B Testing: A/B Testing is also known as bucket testing or split-run testing. It's a method of user-experience research where by there are 2 variants of a single variable. A user will be tested in response to variant A against variant B, ultimately to determine the more effective variant.

Insight 0.42%
Copywriting 0.16%
A/B Testing 0.41%
Others 99.01%

Job Description for Media Planning Manager

Media Planning Manager is responsible for the day-to-day operations of the media planning function. Manages a team responsible for maximizing the impact of advertising campaigns. Being a Media Planning Manager designs, develops, and executes media and advertising plans that support the client's overall marketing strategy, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Additionally, Media Planning Manager oversees campaign tactics and execution to monitor spending, manage budgets, and control pacing, optimization, and timelines for all types of media campaigns. Guides negotiations for media buys, pricing, and media placement scheduling with vendors. Researches and recommends new media strategies, platforms, and channels to explore or utilize for future campaigns or ongoing campaign evolvement. Requires a bachelor's degree in area of specialty. Typically reports to a director. The Media Planning Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Media Planning Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)... View full job description

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Job Openings for Media Planning Manager in Brookline, MA

Career Path for Media Planning Manager

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Media Planning Manager, the first career path typically starts with an Advertising Senior Manager position, and then progresses to Advertising Director.

Additionally, the second career path typically starts with a Media Planning Senior Manager position, and then progresses to Media Planning Director.

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Media Planning Manager salary varies from city to city. Compared with national average salary of Media Planning Manager, the highest Media Planning Manager salary is in San Francisco, CA, where the Media Planning Manager salary is 25.0% above. The lowest Media Planning Manager salary is in Miami, FL, where the Media Planning Manager salary is 2.9% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-2.9%
City, State Chicago, IL Compared to national average
+ 5.5%
City, State Boston, MA Compared to national average
+ 12.7%
City, State New York, NY Compared to national average
+ 17.5%
City, State Dallas, TX Compared to national average
-0.7%

Take just three simple steps below to generate your own personalized salary report

Step 1 of 3

Understand the total compensation opportunity for a Media Planning Manager, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
127070
172641
147094

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
135463
195404
161341
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Media Planning Manager in Brookline, MA. The base salary for Media Planning Manager ranges from $127,070 to $172,641 with the average base salary of $147,094. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $135,463 to $195,404 with the average total cash compensation of $161,341.
Step 2 of 3

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How much should you be paid?

For a real-time salary target, tell us more about your role in the four categories below.

127070
172641

 

Step 3 of 3

How much should you be paid?

About Brookline, Massachusetts    According to the United States Census Bureau, Brookline has a total area of 6.8 sq mi (17.7 km2), all but 0.039 sq mi (0.1 km2) (0.44%) of which is la....More

Brookline, Massachusetts  area prices were up 2.5% from a year ago    View the Cost of Living in Brookline, Massachusetts

Media Planning Manager Salary in popular cities: BostonWorcesterSpringfield

Skills associated with Media Planning Manager: Marketing Analytics, Marketing Communications, Customer Insights, Relationship Development ...More

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