Marketing Specialist II

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Marketing Specialist II develops and executes marketing initiatives to drive brand awareness and customer acquisition in alignment with business objectives. Conducts market research to identify target demographics, analyze competitor offerings, and inform campaign development for digital, social media, and email channels. Being a Marketing Specialist II utilizes research and analysis to define market segments and develop targeted messaging. Assists with the development of marketing materials, campaigns, and promotions. Additionally, Marketing Specialist II monitors marketing KPI's to track campaign performance. Collaborates with various stakeholders to ensure product design, marketing strategy, and organizational goals are aligned. May develop or lead consumer surveys to improve and refine the understanding of consumer behavior or preferences. Requires a bachelor's degree. Typically reports to a manager. The Marketing Specialist II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Marketing Specialist II typically requires 2-4 years of related experience.