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Social Media Analytics Manager Salary in the United States

How much does a Social Media Analytics Manager make in the United States?

As of August 01, 2026, the average salary for a Social Media Analytics Manager in the United States is $116,297 per year, which breaks down to an hourly rate of $56.

However, a Social Media Analytics Manager's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $139,129
  • Majority Range (25th-75th percentile): $103,646 to $128,248
  • Entry-Level (10th percentile): $92,128
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Social Media Analytics Manager Salaries

A Social Media Analytics Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Social Media Analytics Manager Salaries?

Experience is a primary driver of a Social Media Analytics Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Social Media Analyst III (4-7 years): $91,174
  • Social Media Analyst IV (7+ years): $113,053
  • Social Media Analytics Supervisor (7+ years): $100,365
  • Social Media Analytics Manager (7+ years): $116,297
  • Social Media Analytics Senior Manager (7+ years): $149,327
Job Role Years of Experience Average Salary
Social Media Analyst III4-7 years$91,174
Social Media Analyst IV7+ years$113,053
Social Media Analytics Supervisor7+ years$100,365
Social Media Analytics Manager7+ years$116,297
Social Media Analytics Senior Manager7+ years$149,327
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How Do Social Media Analytics Managers Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Social Media Analytics Managers. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $128,764.
  • California: $128,276.
  • Massachusetts: $126,566.

Top Paying Cities for Social Media Analytics Manager

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $146,685
  • San Francisco: $145,079
  • Oakland: $142,022

Social Media Analytics Manager Salary by Company Size: Startups vs. Enterprise

Social Media Analytics Manager salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $130,188. While startup companies pay approximate $110,136.

Social Media Analytics Manager Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $110,136
Growth Stage 51~500 $116,482
Established 501~5000 $125,719
Enterprise 5000+ $130,188

Social Media Analytics Manager Salary by Industry: Top Paying Sectors

For Social Media Analytics Manager roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Biotechnology and Energy & Utilities sectors offer the strongest compensation, at 20% above the average. In contrast, Social Media Analytics Manager positions in Transportation or Retail & Wholesale typically offer lower base pay, as these industries often view Social Media Analytics Manager as a support function rather than a direct revenue driver.

The top paying industries for a Social Media Analytics Manager

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Biotechnology$139,556$67.020%
Energy & Utilities$139,556$67.020%
Financial Services$139,556$67.020%
Internet$139,556$67.020%
Pharmaceuticals$139,556$67.020%

Social Media Analytics Manager Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Social Media Analytics Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on August 01, 2026
$103,646
Average $116,297/year
$128,248
$8,637
Average $9,691/month
$10,687
$1,993
Average $2,236/week
$2,466
$50
Average $56/hour
$62
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $128,248 $10,687 $2,466 $62
Average $116,297 $9,691 $2,236 $56
25th Percentile $103,646 $8,637 $1,993 $50

Social Media Analytics Manager Salary Growth & Career Path

Social Media Analytics Manager

Next Role

Advancement

Promotions are the fastest way to increase your earnings. As a Social Media Analytics Manager, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.

Next Step Role Estimate Salary Projected Raise
Social Media Analytics Senior Manager $149,327 28%
Social Media Strategy Senior Manager $149,846 29%
Social Media Communications Senior Manager $150,957 30%

Most common benefits for Social Media Analytics Manager

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Social Media Analytics Manager

Here are companies hiring for Social Media Analytics Manager and their salaries, click below for more details.

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FAQ about Social Media Analytics Manager

1. Where can a Social Media Analytics Manager earn the most?

A Social Media Analytics Manager's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Social Media Analytics Manager earns the most in San Jose, CA, where the annual salary of a Social Media Analytics Manager is $146,685.

2. What is the highest pay for Social Media Analytics Manager?

The highest pay for Social Media Analytics Manager is $139,129.

3. What is the lowest pay for Social Media Analytics Manager?

The lowest pay for Social Media Analytics Manager is $92,128.

4. What are the responsibilities of Social Media Analytics Manager?

Manages a team of analysts that collect and analyze data related to social media marketing campaigns. Leads the direction and execution of the social media analytics strategy. Analyzes and interprets data from different sources to identify key performance indicators, trends, and insights for informed decision-making. Creates and delivers regular reports and dashboards that provide actionable insights to stakeholders across the organization. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.

5. What industry pays the highest salary for Social Media Analytics Manager?

The Biotechnology industry offers the highest average compensation for Social Media Analytics Manager roles, with salaries approximately 20% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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