SVP of Product/Brand Marketing Salary in Alabama

SVP of Product/Brand Marketing oversees the long-term marketing direction for an organization's products or brand. Leads the strategic planning and development of marketing activities to align with organizational goals and objectives. Being an SVP of Product/Brand Marketing develops and approves the policies and procedures utilized in the design and implementation of marketing activities. Reviews internal metrics to understand market demands, technology trends, and the competitive field and develops an effective marketing strategy. Additionally, SVP of Product/Brand Marketing develops budget, resources, and teams to execute short-term and long-term objectives. Requires a bachelor's degree. Typically reports to Chief Executive Officer (CEO). The SVP of Product/Brand Marketing manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. (Copyright 2024 Salary.com)... View full job description

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