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Visual Merchandiser II Salary in the United States

How much does a Visual Merchandiser II make in the United States?

As of September 01, 2026, the average salary for a Visual Merchandiser II in the United States is $64,459 per year, which breaks down to an hourly rate of $31.

However, a Visual Merchandiser II's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $78,342
  • Majority Range (25th-75th percentile): $59,382 to $71,726
  • Entry-Level (10th percentile): $54,760
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Visual Merchandiser II Salaries

A Visual Merchandiser II's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Visual Merchandiser II Salaries?

Experience is a primary driver of a Visual Merchandiser II's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Visual Merchandiser I (0-2 years): $45,239
  • Visual Merchandiser II (2-4 years): $64,459
  • Visual Merchandising Manager (4-5 years): $102,035
  • Visual Merchandising Director (5+ years): $163,097
  • VP of Visual Merchandising (5+ years): $256,908
Job Role Years of Experience Average Salary
Visual Merchandiser I0-2 years$45,239
Visual Merchandiser II2-4 years$64,459
Visual Merchandising Manager4-5 years$102,035
Visual Merchandising Director5+ years$163,097
VP of Visual Merchandising5+ years$256,908
View as Graph

How Do Visual Merchandiser II Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Visual Merchandiser IIs. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $71,369.
  • California: $71,098.
  • Massachusetts: $70,151.

Top Paying Cities for Visual Merchandiser IIs

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $81,302
  • San Francisco: $80,412
  • Oakland: $78,717

What Skills Can Increase a Visual Merchandiser II's Salary?

Demanded Skills for the Role:

  • Presentation (Mentioned in 10.63% Job Postings): Presentation conveys information from a speaker to an audience. Presentations are typically demonstrations, introduction, lecture, or speech meant to inform, persuade, inspire, motivate, build goodwill, or present a new idea/product.
  • Onboarding (Mentioned in 1.58% Job Postings): Onboarding, also known as organizational socialization, is management jargon first created in the 1970's that refers to the mechanism through which new employees acquire the necessary knowledge, skills, and behaviors in order to become effective organizational members and insiders. It is the process of integrating a new employee into the organization and its culture. Tactics used in this process include formal meetings, lectures, videos, printed materials, or computer-based orientations to introduce newcomers to their new jobs and organizations. Research has demonstrated that these socialization techniques lead to positive outcomes for new employees such as higher job satisfaction, better job performance, greater organizational commitment, and reduction in occupational stress and intent to quit.. These outcomes are particularly important to an organization looking to retain a competitive advantage in an increasingly mobile and globalized workforce. In the United States, for example, up to 25% of workers are organizational newcomers engaged in an onboarding process. The term induction is used instead in regions such as Australia, New Zealand, Canada, and parts of Europe. This is known in some parts of the world as training.
  • KPI (Mentioned in 0.55% Job Postings): KPI stands for key performance indicator, a quantifiable measure of performance over time for a specific objective.
Skills Demand Percentage
Presentation 10.63%
Onboarding 1.58%
KPI 0.55%
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What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Visual Merchandiser II's salary.

  • Written Communication: Can increase your salary by up to 22%.
  • Onboarding: Can increase your salary by up to 19%.
  • Coordination: Can increase your salary by up to 13%.
Skill Salary Salary % Increase
Written Communication $78,640
22%
Onboarding $76,706
19%
Coordination $72,839
13%
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Visual Merchandiser II Salary by Company Size: Startups vs. Enterprise

Visual Merchandiser II salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $69,801. While startup companies pay approximate $59,044.

Visual Merchandiser II Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $59,044
Growth Stage 51~500 $62,450
Established 501~5000 $67,407
Enterprise 5000+ $69,801

Visual Merchandiser II Salary by Industry: Top Paying Sectors

For Visual Merchandiser II roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Media and Hospitality & Leisure sectors offer the strongest compensation, at 20% above the average. In contrast, Visual Merchandiser positions in Edu., Gov't. & Nonprofit or Retail & Wholesale typically offer lower base pay, as these industries often view Visual Merchandiser II as a support function rather than a direct revenue driver.

The top paying industries for a Visual Merchandiser II

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Media$77,351$37.020%
Hospitality & Leisure$70,905$34.010%

How Education impacts a Visual Merchandiser II's Salary?

Your level of education can impact your salary potential. While many Visual Merchandiser II enter the field with a Bachelor's Degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for an Visual Merchandiser II with a Bachelor's Degree is between $57,975 and $66,698.

Visual Merchandiser II Salaries by Degree Level

Typical Education for Visual Merchandiser II
Degree Level % of user with this level of education
No Diploma 0.7%
High School 16.6%
Associates 19.0%
Bachelors 61.2%
Masters 2.4%
Doctorate 0.1%
View as Graph

Visual Merchandiser II Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Visual Merchandiser II's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on September 01, 2026
$59,382
Average $64,459/year
$71,726
$4,949
Average $5,372/month
$5,977
$1,142
Average $1,240/week
$1,379
$29
Average $31/hour
$34
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $71,726 $5,977 $1,379 $34
Average $64,459 $5,372 $1,240 $31
25th Percentile $59,382 $4,949 $1,142 $29

Visual Merchandiser II Salary Growth & Career Path

Visual Merchandiser II

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Advancement

For a Visual Merchandiser II, the most direct path to higher earnings is advancing to the Visual Merchandiser III role. This promotion typically comes with a significant pay increase, bringing the average annual salary to $76,679 - a projected growth of 19% over your current level.

Most common benefits for Visual Merchandiser II

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Visual Merchandiser II

Here are companies hiring for Visual Merchandiser II and their salaries, click below for more details.

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FAQ about Visual Merchandiser II

1. Where can a Visual Merchandiser II earn the most?

A Visual Merchandiser II's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Visual Merchandiser II earns the most in San Jose, CA, where the annual salary of a Visual Merchandiser II is $81,302.

2. What is the highest pay for Visual Merchandiser II?

The highest pay for Visual Merchandiser II is $78,342.

3. What is the lowest pay for Visual Merchandiser II?

The lowest pay for Visual Merchandiser II is $54,760.

4. What are the responsibilities of Visual Merchandiser II?

Designs and executes in-store displays, layouts, and window arrangements for retail goods in accordance with company standards and product strategies. Creates effective displays to optimize the shopping experience, maximize customer engagement, and drive sales. Assembles, maintains, and updates product presentation, signage, and fixtures to ensure visual consistency, appeal, and upkeep. Monitors store presentation to improve the visual impact and ensure information about products, sales, clearance, or special events is clearly displayed and communicated. Collaborates with store teams to support promotions, seasonal changes, and product launches. May require a bachelor's degree. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience.

5. What industry pays the highest salary for Visual Merchandiser II?

The Media industry offers the highest average compensation for Visual Merchandiser II roles, with salaries approximately 20% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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