BLUEPRINT MEDICINES CORP Associate Director, Marketing Salary in the United States

Associate Director, Marketing

Cambridge, MA

Requisition Number: MKT20-001

At Blueprint Medicines, we are creating a blueprint for the future of healthcare.  We are a leading company in the personalized medicine revolution by focusing on delivering new medicines that are targeted to the genetic driver of disease.  We do this by leveraging our one-of-a-kind drug discovery platform to discover, develop and work to bring highly-selective kinase inhibitors to patients globally.  This prolific scientific platform has enabled Blueprint Medicines to build a pipeline of novel therapies that span three distinct areas of medicine; genomically defined cancers, rare diseases and cancer immunotherapy.

Job Summary:

This is critical role within the Blueprint Medicines commercial team primarily leading the strategy and execution of HCP initiatives for pralsetinib in RET-altered cancers.  This person will be a key member of the team that brings pralsetinib to market and have the opportunity to have broad impact across the growing commercial organization.  This role will be responsible for the execution and advancement of key brand strategies leading all HCP initiatives across indications including Diagnostics.  Additionally, this individual will be an integral team member to help shape the strategic marketing plan and launch activities across both the US and ex-US. 

The role requires strategic and analytical thinking, strong project management experience, creativity and decision-making skills.   This role reports to the pralsetinib Brand Lead and will work in a cross-functional team-based environment, with multiple stakeholders (Sales, Patient Services, Market Access, Precision Medicine Account Team, Trade and Distribution, Commercial Analytics, Patient Advocacy, Legal, and Regulatory).

Required Travel: 25-35%

Responsibilities:

• HCP Marketing Lead - Develop effective HCP strategies, messaging, and tactics
• Lead diagnostics platform, including collaboration with external diagnostics partners
• Serve as the brands sales and training touchpoint lead - ensuring field alignment with brand strategy and messaging as well as identify launch training needs and build/implement training plans
• Handle brand budget and closely monitor performance to ensure cost effective delivery of all deliverables
• Collaborate with Brand Lead on the development of brand positioning and implementation of overall Strategic Product Plan
• Represent commercial and the brand on the on cross-functional teams across development and commercial, including the lung global development team
• Establish and foster collaborative relationships with KOLs in relevant therapeutic areas
• Manage key brand and promotional market research from end to end to generate actionable insights that maximize impact of education efforts
• Help set key performance indicators for launch and develop courses of action based on these metrics
• Represent strategic and project plans to commercial leadership and executive level personnel

Qualifications:

• BA/BS degree required. Advanced degree, MBA, or other equivalent experience preferred
• 8 years of experience in the biotech/pharmaceutical industry, including direct involvement in marketing, sales, or market development activities preferred
• Previous in-line marketing experience a must
• Experience in oncology or rare disease preferred, Lung and/or Thyroid cancer preferred
• Experience with precision medicine / targeted therapies and diagnostics a plus 
• Demonstrated track record of complex project management and effective vendor management

Capabilities:

• Demonstrated success in developing, driving, executing, and measuring the impact of complex marketing programs
• Commitment to succeeding with integrity and complying with all laws, regulations and Blueprint Medicines policies
• Ability to craft key messages and narratives for internal and external stakeholders from complex clinical and business data
• Skilled at independently organizing project goals, completing long-term projects on time and within budget and fully integrating them into the work of other functions
• Strong business acumen and problem-solving skills.
• Ability to plan and nimbly adapt in a dynamic business environment
• A team player who can collaborate effectively with a broad range of internal functions, influence without authority, gain consensus and act independently in a fast-paced, entrepreneurial environment

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

WHO WE ARE:

 On the Blueprint Medicines Commercial team, we are united by a collective urgency to bring transformative therapies from the lab to all appropriate patients. We live by the desire to innovate and do things better. Join us, and you will have the freedom to make an impact for patients.