Counter Manager Salary in the United States

How much does a Counter Manager make in the United States?

As of August 01, 2026, the average salary for a Counter Manager in the United States is $73,358 per year, which breaks down to an hourly rate of $35.

However, a Counter Manager's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $92,260
  • Majority Range (25th-75th percentile): $61,775 to $83,252
  • Entry-Level (10th percentile): $51,228
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View as table View as graph 25% $61,775 10% $51,228 90% $92,260 75% $83,252 $73,358 50%(Median) Didn’t find job title? Click

Counter Manager Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $83,252 $6,938 $1,601 $40
Average $73,358 $6,113 $1,411 $35
25th Percentile $61,775 $5,148 $1,188 $30
Check out Counter Manager Job Openings in the United States
COSMETICS COUNTER MANAGER

Von Maur - Columbus, OH

Beauty Counter Manager

Nordstrom - Columbus, OH

Beauty Counter Manager

Nordstrom - Columbus, OH

Cycle Counter

NFI Industries - Columbus, OH

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Key Factors That Influence Counter Manager Salaries

A Counter Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Do Counter Manager Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Counter Managers. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $81,222.
  • California: $80,914.
  • Massachusetts: $79,836.

Top Paying Cities for Counter Managers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $92,526
  • San Francisco: $91,513
  • Oakland: $89,585

What Skills Can Increase a Counter Manager's Salary?

Demanded Skills for the Role:

  • Customer Service (Mentioned in 12.53% Job Postings): Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
  • Inventory Management (Mentioned in 1.9% Job Postings): Overseeing and controlling supplies and stock to ensure that an organization maintains an adequate stock quantity.
  • Food Service (Mentioned in 1.23% Job Postings): The foodservice or catering industry includes the businesses, institutions, and companies which prepare meals outside the home.
See More Skills
Skills Demand Percentage
Customer Service 12.53%
Inventory Management 1.9%
Food Service 1.23%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Counter Manager's salary.
  • Sales Management: Can increase your salary by up to 6%.
  • Collaboration: Can increase your salary by up to 4%.
  • Cost Control: Can increase your salary by up to 3%.
Skill Salary Salary % Increase
Sales Management
$77,759
6%
Collaboration
$76,292
4%
Cost Control
$75,559
3%
Motivating
$75,559
3%
Guest Service
$75,559
3%
Inventory Control
$74,825
2%
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Counter Manager Salary by Industry: Top Paying Sectors

For Counter Manager roles, the industry you choose can impact your earning potential by as much as 25% (the gap between the highest and lowest paying industries). Data shows that the highest-paying industry, Media, offers compensation 10% above the average. Conversely, Counter Manager positions in Hospitality & Leisure typically offer lower base pay, as this sector often view Counter Manager as a support function rather than a direct revenue driver.

The top paying industries for a Counter Manager

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Media$80,694$39.010%
Retail & Wholesale$77,026$37.05%

How Education impacts a Counter Manager's Salary?

Your level of education can impact your salary potential. While many Counter Managers enter the field with a No Diploma degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Counter Manager with a No Diploma is between $72,273 and $81,005).

Counter Manager Salaries by Degree Level

Typical Education for Counter Manager
Degree Level % of user with this level of education
No Diploma 1.5%
High School 32.3%
Associates 15.5%
Bachelors 44.1%
Masters 6.3%
Doctorate 0.2%
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Counter Manager Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Counter Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on August 01, 2026

Salary Trends for Counter Manager

Salaries for a Counter Manager can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $79,059 in 2023 to around $78,869 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Counter Manager salary trends, .

Average Annual Salary of Counter Manager Over Time

2022
$???
2023
$79,059
2024
$79,389
2025
$78,869
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $79,059
2024 $79,389
2025 $78,869
2026
View More
2027
View More

Most common benefits for Counter Manager

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Counter Manager

Here are companies hiring for Counter Manager and their salaries, click below for more details.

Find Your Next Counter Manager Job

Ready to take the next step in your career? Browse thousands of current Counter Manager job openings on our job board. Use the search bar below to find your perfect match.

United States
  • Genuine Parts

    Columbus, OH

    Genuine Parts | Columbus, OH

    Napa Automotive Parts Specialist. We are so much more than a Parts Store and we are looking for even more great talent to join our NAPA family. As a NAPA A... more

    2 Days Ago

  • Performance Food Group

    Columbus, OH

    Performance Food Group | Columbus, OH

    Performance Food Group - - Responsibilities: Counting materials, equipment, merchandise, and supplies in-stock. Creating total inventory records. Comparing... more

    1 Day Ago

  • City Electric Supply

    Columbus, OH

    City Electric Supply | Columbus, OH

    Counter Sales Warehouse. Columbus North Branch - Columbus, OH 43229. Overview. Salary Range $18.00 - $22.00 Hourly. Description. Looking to start an exciti... more

    1 Day Ago

  • White Cap

    Columbus, OH

    White Cap | Columbus, OH

    Counter Sales Associate. A position at White Cap isn't your ordinary job. You'll work in an exciting and diverse environment, meet interesting people, and ... more

    1 Day Ago

  • Barry Bagels -Ohio State University

    Columbus, OH

    Barry Bagels -Ohio State University | Columbus, OH

    Seeking motivated, talented individuals for a fast paced, friendly environment.Experience is not necessary, but is a plus.Competitive pay based on experien... more

    2 Days Ago

  • Giant Eagle

    Columbus, OH

    Giant Eagle | Columbus, OH

    Bakery Counter Lead. Bakery Counter Leads manage other Team Members, interact with customers on the sales floor and replenish products to ensure only the f... more

    2 Days Ago

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FAQ about Counter Manager

1. What industry pays the highest salary for Counter Manager?

The Media industry offers the highest average compensation for Counter Manager roles, with salaries approximately 10% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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